Wasatch Container (CONT’D FROM PAGE 22)
that nearly broke the bank. He would also oversee big pur- chases including a six-color offset press and a Bobst die cutter. Under his leadership, Flour City went from being a $4 million to a $16 million company. But after 15 years of help- ing grow the business, Frisch found that situations can change in a heartbeat when it was sold out from under him and he was out of work at 35. “I had three little kids, a wife, a house payment and a But Frisch still had cards to play. His involvement with the National Association of Paperbox and Packaging led to his serendipitous meeting with Paul Keyser, who passed away in 2023, Chairman of the Board at Utah PaperBox. Theirs was an instant friendship and meeting of the minds. “Paul and I had many conversations about best practic- es of how to run a business,” Frisch said. Eventually, Keyser convinced him to uproot his young family and move to Salt Lake City, Utah in 1990. car payment,” he said. The Frisches Go West “It was a relatively easy move because all he asked me for was a two-year commitment, and that’s what I gave him,” Frisch said. “If you make a commitment, live up to it no matter what.” Frisch put his sales skills to work at Utah PaperBox but also aspired to strike out on his own. Sensing the need for an independent corrugated sheet plant in the area, he
tion, Frisch excelled in his career and rose to the position of president at the ripe age of 31. “Imagine that this yahoo at 31 being president of the company with 195 employees, five labor unions; it was a lot of responsibility for me, but I thought I was up for the task,” he said.
BCN(US)202308(QS618)(o)(出血5mm).pdf 1 2023/8/28 下午 01:49:35 Frisch would lead efforts to modernize the plant and, of course, grow sales. He oversaw the implementation of the cutting-edge-at-the-time IBM software system, the AS400, and the incredible facsimile machine, a $3,700 purchase Jerry Frisch, President of Wasatch Container, was the industry speaker at the AICC Spring Meeting.
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