We also recommend you to take high resolution photos/videos during this presentation in order to place these pictures on your notice boards and/or TV screen in the heart of the house.
The hotel HR team can display their hotel e-card on screens in the heart of house areas or printed on their bulletin boards. Recommendations Please ensure all pictures are taken in high reso- lution & email the finished card with a maximum of one photo and message to the Global Talent & Service Culture Team. Instagram & Twitter Hashtag Print Stations Another concept gaining increased popularity is the creation of event-based Instagram & Twitter social media print stations, so users can hashtag photos on their mobile devices in order to print and display them in real time at your event. This can be done by partnering with an external company if budget allows. A picture is available in the Ambassador Day Kit for inspiration. enGAGInG SocIAl medIA And GettInG tHe BuZZZ In the weeks leading up to the event, an idea is to use the hotel Facebook page or twitter and post stories on why our Ambassadors love working for Sofitel and choose to be loyal to the brand. This can be managed by the hotel marketing team. Recommendations • Small yet powerful messages – Example – “It’s the only place that made me feel like home, since leaving home”- Jason Xiang, Butler, 21. • Ambassadors who have great stories about their experiences with the brand
SuPPort Facebook Brand Page
In order to be aligned with what you present on your hotel social media platforms, the Global Talent & Service Culture Team will have a post dedicated to Ambassadors for 3 weeks after 16 June.
FlASHBAcK A 10-15 minute presentation in either ppt/ video format with pictures and video clips on key Ambas- sador and guest interaction moments from the year in your hotel (or in your region). You can add a few slides with positive hotel reviews. This can be com- piled at hotel level. Recommendations GM to introduce this presentation with Transformer and set the guest experience scene… “why are we
These will be depicted on • Google +: • TumblR: • YouTube:
focusing on our guests” 10 minutes minimum
An option would be to award their cousu main of the month or cousu main of the year at this point. (if you want to incorporate awarding/rewarding at this point)
KIcK oFF Hotel PHoto Every hotel could do a group photo involving all Ambassadors in various uniforms to build team spirit prior to the event. This photo is then put into a consistent template with a personalised message/ greeting from each hotel. The finished e-cards could then be sent to the Global Talent & Service Culture Team, who will share a selection of these worldwide on the Accor intranet.
13
PS-Accor-Sofitel-TM-V6.indd 13
01-05-16 23:29
Made with FlippingBook flipbook maker