Transformer Modules

00:10 | WHere IS our nortH?

Say: Before we start creating memories and our own experiences today, I want to show you a movie about AccorHotels LUB.

Say: Let’s do a brief exercise that demonstrates the importance of being aligned before commencing on our journey. Please stand up and allow some space around you. State the following: I want you all to close your eyes. Image you and a couple of friends decide to do a boat trip to an is- land where you will have a barbecue. All of a sudden a freak storm hits. The boat hits rough waters and gets turned around. You are adrift and none of your instruments work. Please turn clock wise... now, you ask your friends, where is the north. Please point toward where you think the north is and open your eyes.

Show: AccorHotels LUB brand movie.

Ask: What things did you notice about this movie? What stood out?

Explain: We are Sofitel Ambassadors and this means something for all of us.

Ask: What does it mean to you as an Ambassador?

Facilitate discussion

Explain: Well, we as Sofitel (and Sofitel Ambassa- dors) stand for a few things.

Transformer note: Explain a bit about the AccorHo- tels LUB heritage, and the Sofitel brand. Keep this short and sweet (5 minutes’ max)

Transformer note: Everybody should be pointing in a different direction.

Ask: What conclusions can we draw from this exercise? (Encourage the group to comment and discuss the different remarks that are made). Wrap up and say: We all need to be headed in the same direction. If we start this process without a clear and shared goal or direction, we will not succeed. Our Blueprint defines our future context; we are going to go into more detail about this later. We will discuss the Blueprint today in order to make sure that we all have the same point of view and the same direction going forward.

Ask: What does this mean to you?

Say: Ok, let’s move on, over the next few hours, we are going to explore the ins and outs of our guest experience, together.

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KICK-OFF

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01-05-16 23:29

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