Does Your Website Compare to These Patient-Converting Powerhouses?
Does your practice website truly impress patients and physicians? With one click, you want online visitors to recognize your practice’s brand, understand its mission and services, and believe in its expertise as the #1 clinic for care. The best practice websites both perform perfectly and are designed with the patient in mind. Let’s look at some examples to see how other practices attract and convert online visitors to happy patients. 3 BEST PRACTICE WEBSITES Kaizen Physical Therapy learned that it’s crucial to work with a website design team that specializes in physical therapy websites. So, they built a site centered around explaining PT and highlighting their services and treatment. By using easy-to-read explanations, Kaizen PT helps patients understand their conditions and how physical therapy can help. Finally, by adding PT Google Ads to their subscription, Kaizen PT is driving EVEN MORE patients to their high-converting site! Skills on the Hill Pediatric Therapy knew they needed a website that would appeal to physicians, parents, and children! The bright rainbow colors, pictures of children, and handwriting-style font immediately catch your eye and interest. It can be scary to send your kid to therapy. But this site’s simple headline: “You’re in safe hands” reassures parents that this is a safe, fun place for their child to receive therapy.
They also had interactive content for the conditions they treat! A web design company with both a PT background and website expertise knows that interactive components keep visitors engaged with your site longer— building brand love. Eastside Sports needed to stand out in Washington state! With a strong focus on sports, rehab, and fitness, this high-energy design features flowing, diagonal lines with images and colors tailored to attract their ideal patient. Other features include an Artificial Intelligence Chatbot, online review generator, a refreshed logo, and a strong Call-to-Action “REQUEST APPOINTMENT” in the top right hand corner. ALL OF THE BEST PRACTICE WEBSITES SHARE A FEW COMMON ELEMENTS:
KAIZEN PHYSICAL THERAPY In 1 month, 35% of people who visited their website booked an appointment— 14x the average website conversion rate of 2.5%! kaizenseattle.com
They are well-designed and high-quality.
The designer understands PT and knows how to explain it to patients and physicians. They are mobile-friendly and functional seamlessly across devices. There is one primary goal for visitors— contact us to make an appointment. Visitors leave the site understanding the practice’s brand, mission, services and believe that they are the experts for care.
SKILLS ON THE HILL 135 patient leads in just 60 days from Website + Google Ads! skillsonthehill.com
EASTSIDE SPORTS & REHAB 420 More Patient Visits per month in their first year! eastsidesportsrehab.com
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