FYLDE RFC COMMERCIAL OPPORTUNITIES 2023-24
WELCOME TO FYLDE RFC
Fylde Rugby Club celebrated 100 years in 2019 so is rich in heritage and tradition. Attracting 1000s of devoted fans to our most popular games throughout the season, welcoming an on average footfall of 50,000 annually across all the trade and events at the venue. The Club Is at the centre of The Fylde Coast community providing a thriving hub for sports, education, events and socializing. The Club boasts a fantastic thriving and engaged community made up of it’s members, players, volunteers, staff and surrounding locals. All making the most of the exciting opportunities that come with being part of such a wonderful Venue. Our expert Rugby coaching provides individuals with the best skills on and off the field encouraging development to even professional standards. Many of Fylde RFC’s players have progessed to play for regional, national and even international teams.
Over the last 12 months the Club has seen tremendous growth in all departments of the venue. So, over the next 12 months Fylde RFC will focus on developing and maintaining the relationships built with our members, players, sponsors, customers, volunteers and staff. By working together and staying focused on our goals, we can continue to make progress and continue to grow in a positive direction.
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COMMERCIAL OPPORTUNITIES AT FYLDE RFC Fylde RFC commercial team offers a range of comprehensive and professional advertising and promotional opportunities. Including: Club, Ground and Pitch side Advertisement, Digital Programme and Media Advertising, Hospitality, Kit Sponsorship and so much more - all of which can be tailored to your individual needs. We endeavour to work closely with you and provide the platform to help you achieve your objectives. From the moment fans open our digital programme to the final whistle, your brand and business will be positioned at the very heart of the action. The Club receives fantastic game day footfall, securing outstanding reach and building a rapport to make our fans YOUR FANS. THAT’S NOT ALL. The Club boasts an incredible weekly footfall that can reach into their thousands due to the daily to weekly events the venue holds. Our popular facilities host football and other community sports, private and public events including parties, meetings and conferences.
Digital Marketing Analytics
Cumulative 14.5k followers across clubs social media accounts all of which have been accumulated organically (increased by 1,500 since April 2022)
AVERAGE MONTHLY SOCIAL MEDIA & WEBSITE ANALYTICS
PAGE LIKES/FOLLOWS: 4,582 (up 16.7%) PAGE VISITS: 11,150 (Up 27.4%)
POST REACH: 63,000 ENGAGEMENT: 20,000 PHOTO VIEWS: 6,500
FOLLOWERS: 2,082 (up 18.8%) POST REACH: 4.6K (up 87%) PAGE VISITS: 1,798 (up by 66%) FOLLOWERS: 7,819 TWEET IMPRESSIONS: 160,300
WEBSITE VISITS: 4,300 (up 14.4%) TOTAL IMPRESSIONS: 44,000 (up by 19%) LINK CLICKS: 3,000 (up 20.8%)
Pitchside Packages
Bronze
• 20’ pitch board site rent per annum
Total £450 + VAT *Plus, one off artwork and installation £350 + VAT if applicable
Silver
• 20’ pitch board site rent per annum • Half page in digital Match programme for every home game, Total £800 + VAT *Plus, one off artwork and installation £350 + VAT if applicable
Gold
• 20’ pitch board site rent per annum • Full page in digital Match programme for every home game Total £1,000 + VAT *Plus, one off artwork and installation £350 + VAT if applicable
Gold Plus
• 20’ pitch board site rent per annum • Full page in digital Match programme for every home game • 1 x Player Sponsorship Total £1,225 + VAT *Plus, one off artwork and installation £350 + VAT if applicable
“We have always supported our local sports teams and feel its important to be involved creatively with our services in our local community. “We look forward to a successful season.” Simon Thompson - Director
Platinum
• 20’ pitch board site rent per annum • Full page in digital Match programme for every home game • 1 x Match Day Table for 8 in the Woodlands Suite Total £1,300 + VAT *Plus, one off artwork and installation £350 + VAT if applicable
Platinum Plus
• 20’ pitch board site rent per annum • Full page in digital Match programme for every home game • 1 x Player Sponsorship • 1 x Match Day Table for 8 in the Woodlands Suite Total £1,525 + VAT *Plus, one off artwork and installation £350 + VAT if applicable
Bespoke Commerical Packages
THE WOODLANDS GROUND SPONSORSHIP PACKAGE
• 2x 20ft Pitch side boards • Fixed Under Balcony Advertisement • Fixed Right Side Fence Advertisement (red fence next to Astro) • Stand Triangle • Sign next to gate facing pitch • Full Page Programme Ad • 2x Full Adult Memberships • 2x Player Sponsorships • 2x Corporate Tables in Hospitality for 8x guests • Exclusive Fylde RFC Gift Bag – (1x signed shirt, 10x gate entry tickets, Bill Beaumont signed print, Fylde RFC Scarf)
• 1x Corporate Meeting Room Hire + Tea/Coffee • Official Club Partner/Ground Sponsorship Status
£10,000 + VAT *Plus, one off artwork and installation
COFFEE LOUNGE SPONSORSHIP
• Signage Above Café Doors • Signage on Side Wall in between gate and window looking into ground • Window Decals • Pull up Banners in Café • A3 Posters in Café • Full Page Programme AD • 1x Corporate Table in Hospitality for 8 guests • 2x Player Sponsorships • Exclusive Fylde RFC Gift Bag – (1x signed shirt, 10x gate entry tickets, Bill Beaumont signed print, Fylde RFC Scarf) • 2x Full Adult Memberships • 1x Free Coffee Lounge Hire with Tea/Coffee (discounted rates for additional bookings)
£5,600 + VAT *Plus, one off artwork and installation
“It’s been a pleasure working with the Fylde commercial team and supporting the club throughout the last few seasons. I cannot fault their commitment and we have benefitted significantly from this relationship” Anthony Hoskisson - MD
“Run it Fylde!” PACKAGE
• 20ft Pitch Side Board • Sponsorship of Reusable Plastic Cups (All used on rugby fixtures as well as public/private outdoor events) • 2x Player Sponsorships • 3x A2 Posters in Bill Beaumont Bar • Full Page Programme Ad • 1x Corporate Table in Hospitality for 8 guests • Exclusive Fylde RFC Gift Bag – (1x signed shirt, 10x gate entry tickets, Bill Beaumont signed print, Fylde RFC Scarf) • 2x Full Adult Memberships • 1x Corporate Room Hire with Tea/Coffee
Total £4,600 + VAT *One off payment of £2000 + VAT for design and manufacture of 2000 cups (1000pts/1000 ½ pts)
CAR PARK SPONSORSHIP PACKAGE
• Brick Wall next to fire door by cellar • 4x Individual fences placed against the right side of the car park in front of residents fencing on the edge of
the curb – visible to everyone parking their car. • Wall between players entrance and boiler room • Signage on cabin
• Full Page Programme Ad • 2x Full Adult Memberships • Exclusive Fylde RFC Gift Bag – (1x signed shirt, 10x gate entry tickets, Bill Beaumont signed print, Fylde RFC Scarf) • 2x Player Sponsorships • 1x Corporate Tables in Hospitality for 8x guests
Total £6,500 + VAT *Plus, one off artwork and installation
THE WOODLANDS MEMORIAL GROUND & CAR PARK PACKAGE £15,000 + VAT BE SEEN EVERYWHERE 7 DAYS A WEEK 365 DAYS A YEAR
Player Sponsorship
All senior squad players and coaches are available to sponsor. The benefits of player sponsorship include: • Regular Social Media Posts
• Match Day Media Announcements • Match Day PA Announcements • Name / Logo alongside player on the website and in the digital match programme • 4 Match Day Tickets
From £250 + VAT
Kit Sponsorship
Advertise your business across a range of match day kit including:
• Warm-up Shirts • Waterproof Tops • After Match Polo Shirts • Sub Coats
Packages from £1000 + VAT
1st Team Playing Kit Sponsorship
Have your business logo on the first team playing kit . Featured across our own media as well as local, regional and national outlets.
Shirt Back - £1,500 + VAT Right & Left Sleeves - £550 + VAT Right Chest - £700 + VAT Shorts - £1000 + VAT
Hawks (2nd Team) Sponsorship
• 2x 20ft pitch board (main pitch + top pitch) • Main logo on Hawks’ Playing Jerseys • Social Media Announcements throughout season • Website Links • 4x Tickets to any 1st Team home game
£2,500 + VAT (Year 1), £2,000 + VAT (Year 2)
Senior Teams Sponsorship
Packages from £450 + VAT
Matchday Hospitality Enjoy our popular pre-match hospitality in the Woodlands Suite and entertain your friends, clients or staff. From the moment you arrive to the time of departure, you will be assured of a warm welcome and quality service.
• 2/3 Course Meal • Balcony Viewing • Free Car Parking
1 x Match Day Table for 10 person £400 2 x Match Day Table for 10 person £760 3 x Match Day Table for 10 person £1140 4 x Match Day Table for 10 person £1520
Payable at point of booking
“Fylde rugby club is our preferred choice of venue for corporate events and dinners with excellent food and friendly atmosphere it wins every time” Joel Firth
International Room
More relaxed option at a cheaper rate available for all games with no minimum guest requirement. • Hot tray self serve buffet • Exclusive balcony
£25 Non-Members / £15 Members
Arthur Bell Room
Private hire of our Arthur Bell Room located on the ground floor, right next to all the action by the players entrance. Ideal for smaller parties of up to 22 guests.
• Up to 22 guests • Exclusive use of the room with private window viewing • Directly near the players entrance to the pitch • Hot Tray buffet (self-service) • Table service throughout the day • Free Car Parking
£30 per person (minimum of 15 guests)
Match Sponsorship
• As well as having use of the whole venue to promote your brand, Match Day Sponsorship also includes: • Presentation of match ball
• Logo on electrical scoreboard for the day • Tannoy announcements throughout the day • Presentation of Man of the Match • Table 8 in hospitality (More guests and tables can be booked at discounted price) • Exclusive Fylde RFC Gift Bag – (1x signed shirt, 10x gate entry tick- ets, Bill Beaumont signed print, Fylde RFC Scarf) • Full page programme ad/article (which is also displayed throughout the Club on the day) • Social media, website and membership database coverage
From £1,000 + VAT
“Many local disadvantaged children and young adults have benefitted and continue to benefit from our partnership with Fylde Rugby Club and our support of The Fylde Rugby Community Foundation. The club has first class facilities; rooms that are ideal for our fundraising events, with excellent catering and bars, ample parking and views over the iconic Woodlands Memorial Ground. We look forward to working together with the Club and its charitable Foundation for many years to come.”
Mini Juniors We have an immense Junior and Mini Junior Rugby Section here at the Club which includes 300+ children aged 5-16, that play and train here every Sunday and throughout the week. We also have a Rugby Tots section for ages 3+ here on a Saturday morning encouraging even more to find their passion for sport. Altogether it creates a thriving community that contributes to the footfall into our weekly rugby matches that can generate up to 1000+ guests and spectators.
Our Junior Section is currently sponsored by Beaverbrooks
None of this success could be achieved without the hard work of the coaches and the support of the volunteers and parents. The aim of the section is to never turn away a child. This inclusiveness, which is at the centre of the Club’s principles has played its part in creating this success.
Whether you are planning your wedding or throwing a party, organising a conference or launching your companies new product, you will enjoy excellent service, competitive rates and professional advice here at The Woodlands. Our venue’s services are designed with your event in mind. Situated in an easily accessible area of Lytham St. Annes, not far from the M55 motorway, your guests will arrive relaxed and ready for your event.
The Woodlands Suite The Woodlands Suite is our largest room which can accommodate up to 216 seated guests. (with the use of the lounge for seating) 180 in the main room. You have the use of a large private balcony and private bar. The bar also has its own private lounge which can also be used as an entrance and place for the buffet. The Bill Beaumont Bar
Situated in the main part of the building with panoramic views of the grounds. Private bar and even private hatch if you wish! This room can seat up to 100 guests
Contact us to request a copy of our Functions & Events brochure
The International Room Located on the first floor to the right of the building. This room is a good size to host for approx 60 guests. There is a small bar in this room however all events will have waiting on service. You also have your own private balcony.
The Cafe Bar
Our new bright and airy cafe bar is perfect for those smaller gatherings of up to 40 people. Panoramic views and access to the outside area.
Arthur Bell Room
Small room perfect for meetings and training days. Can accommodate up to 22 people on round tables.
Contact Us
Naomi Dempsey Commercial Manager
The Woodlands Memorial Ground Blackpool Road Lytham St. Annes Lancashire FY8 4EL
www.fylderugbyfoundation.com
Tel: 01253 734733
Email: info@fylderugby.co.uk
Web: www.fylderugby.co.uk
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