I n the energy sector, momentum is everything. As we navigate unprecedented challenges and opportunities, staying in motion—both as a business and a brand—is critical. Yet, how can you stay true to your proud past while projecting where you’re headed? This was the challenge faced by Höegh LNG, a global leader in floating energy infrastructure, which has spent 50 years pioneering liquefied natural gas (LNG) solutions. In 2023, at a crucial juncture, the company saw an opportunity to build on its existing expertise and infrastructure to venture into solutions for zero-carbon molecules. “We wanted our brand to reflect the heritage of the company,” reflects Erik Nyheim, the company’s President and Chief Executive Officer. “At the same time, we wanted to reflect the future strategy of how we position ourselves, not only across LNG, but other molecules including ammonia, hydrogen and carbon.” As the momentum in the energy transition accelerates, Höegh LNG recognized it was time to evolve— transforming into a frontrunner that balances legacy with ambition. This was the birth of Höegh Evi. >
Christine Corkery Steinsholt Head of External Communications and Marketing, Höegh Evi
> Find out more at hoeghevi.com
Issue 2 - Brandpie Energy 11
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