Brandpie Energy - Issue 2

“Our new name, Höegh Evi, symbolizes our company’s evolution—continuing to build on a proud history of expertise, while embracing the transition to clean energy and new marine infrastructure solutions,” says Christine Corkery Steinsholt. “This balance between tradition and innovation lies at the heart of the new brand.” AN EVOLVED IDENTITY With a new name came the need for a refreshed visual identity that would capture Höegh Evi’s role as “The vital link to secure transition.” Central to the visual concept is the idea of connection—reflecting the company’s commitment to linking today’s energy needs with the cleaner, more sustainable ambitions of the future. The concept of the link—present throughout the identity—also alludes to the brand’s nautical past, and the fluidity of the sea. “The new logo, featuring a link at a 111-degree angle, nods to the company’s original flag and acts as a proud emblem of its heritage,” says Louis Scott, Senior Designer at Brandpie. “The angle symbolizes the connection between past and future— showcasing how Höegh’s legacy of innovation now drives its new ambitions.” THE VITAL LINK Höegh Evi’s new brand positions the company as a trusted partner that governments, businesses, and markets can rely on. LNG remains a core part of its offering, while new, tangible solutions for the transition place Höegh Evi at the forefront—mastering the balance and seizing opportunity within an evolving sector. It’s a story of adaptability: where, instead of delivering security or transition, you can drive progress for both. In an era where balancing energy security, affordability, and sustainability is more critical than ever, Höegh Evi is now uniquely positioned to lead. Its new brand is a testament to strategic evolution and diversification, reinforcing its role as a vital link in securing the energy transition. With momentum behind it, Höegh Evi is poised to continue pioneering solutions that connect today’s needs with tomorrow’s possibilities.

Keeping the world

The vital link to

secure transition

moving

For a

better

tomorrow

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www.hoeghevi.com

Issue 2 - Brandpie Energy 13

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