W e are all familiar with the opening line that a worrying percentage of businesses aren’t set to be in existence in 20 years’ time. We face an era of unprecedented change and where change is the new normal. Across the energy sector specifically, businesses are fighting for their place in the future. To do that, they need to be resilient—able to lean into the winds of change. At any pivotal moment of change, people will often talk about the importance of organizational culture in weathering the storm. But how often have you found yourself nodding along to this very idea, yet when it comes to taking action, it feels too big, too complicated, and impossible to know where to start? Nothing gets done, nothing changes. The energy industry’s approach to culture change needs to adapt. Borrowing from the principles of behavioral science, we can go some way to finding the antidote to the overwhelm. BUILDING RESILIENCE THROUGH YOUR PEOPLE In a sector where external pressures—whether from the climate crisis, fluctuating oil prices, or regulatory shifts— are constant, resilience is more than just a buzzword. It’s the lifeblood of energy businesses that want to lead in the transition to a sustainable future. And the key to that resilience lies within a culture of innovation. In this world, culture is not an A to B endeavor. It does not assume that we can create a single, perfect set of behaviors, but rather that your culture > Resilience is the lifeblood of energy businesses that want to lead in the transition—culture is how you get there.
Lucy Maber Senior Consultant Brandpie
Issue 2 - Brandpie Energy 19
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