4 BUILD TRUST THROUGH EDUCATION AND TRANSPARENCY EV technology can be highly complex. Not all investors have deep technical expertise, and when they fail to fully understand the capabilities and potential of a product, businesses can face resistance. Education is therefore a must. “We had to spend a lot of time explaining to the market and investors what we do, why it works, and how it solves real problems,” says Davydenko. “That educational effort was critical to gaining their confidence.” Simplification is key here. In a field as complex as electrification, breaking down technical concepts into digestible stories can help businesses connect with a wider audience, including investors who may not have deep technical expertise. For this reason, Electra Vehicles uses simple communication to explain the value of its battery management and AI technology, Rossi says. Like L-Charge, it focuses on how it addresses real-world challenges. Authenticity and transparency are also paramount, Rossi adds. “Investors can easily spot greenwashing. So, we verify every claim we make with data, making sure everything is accurate and transparent. In a world where information is accessible, transparency helps build trust.”
5 TELL A BIGGER STORY
IN CONCLUSION
It’s rare in a market as competitive as EVs that an investor is sold on a company’s product or service alone. To differentiate themselves, brands need to develop a narrative that is more emotional, more purposeful, and more impactful. For example, Coe believes Blink’s humanistic approach is what sets its brand apart. The business focuses on elevating the personal stories of thought leaders within the company,
As the EV market continues to evolve, industry leaders in this Energy Voices conversation emphasize the importance of investing in brand, remaining adaptable, and crafting a clear vision to secure investor confidence. By building trust through transparency and education, and telling a purposeful, impactful story, EV businesses can continue to build momentum—positioning themselves for long-term success in this competitive sector. > Contact will.bosanko@brandpie.com if interested in joining a future Energy Voices conversation.
humanizing the brand to create an emotional connection with stakeholders. “At Blink, we’re elevating the passionate people behind our technology. By showcasing the thought leaders who drive our
innovation, we make our brand more relatable—and that’s what builds trust,” she explains. Meanwhile, Rossi emphasizes the importance of communicating how a company’s technology can deliver social and environmental impact. Presenting this narrative alongside Electra Vehicles’ cutting-edge technology made the business a compelling investment opportunity. “Investors now are not just looking for business ideas that make money— they want to see how your solution creates social and environmental impact,” Rossi explains. “It’s that combination that gives you the edge when securing funding.”
Issue 2 - Brandpie Energy 25
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