IS YOUR BRAND VISIBLE?
The power
Building brand and reputation in the energy sector visibility of
H ow visible is your brand in a world where climate challenges, geopolitical conflicts and increasing awareness of the energy trilemma are pushing the industry into the spotlight? With energy becoming one of society’s greatest considerations—whether due to the climate crisis or rising costs—invisibility is no longer an option. Established businesses are being challenged to rethink their approach. Act now or let your competitors control your narrative. ARE YOU SHIFTING PERCEPTIONS? With the rise of renewable energy sources, smart grids, and electric vehicles, consumers are becoming more involved and engaged in their energy choices. Energy companies can no longer rely on product and infrastructure capabilities to define their market position. They must cultivate a strong, visible brand that speaks to societal needs and stakeholder expectations. For organizations more comfortable operating in the background, the pivot to brand visibility is a challenge. And with negative perceptions of energy brands
still holding true, brand visibility isn’t just a strategy, it’s crucial for survival in the evolving energy market. The more progressive players are seizing this opportunity for brand to shift perceptions as a key communication tool between the business and their stakeholders—building the awareness, understanding and momentum needed to achieve strategic business goals. IS YOUR BRAND VISIBLE ENOUGH? How visible Is your brand, how strong is your brand connection with your stakeholders and how resilient is your reputation? Don’t wait for a crisis to thrust your brand into the spotlight. For energy companies, building a strong, visible brand is not about a catchy slogan. It’s about creating a meaningful connection with your stakeholders, giving them a window into your business so they can see who you are, what you do and why it’s important for society. Consistent and honest communication is crucial. Our energy report, Clarity through Complexity, highlights that over 80% of energy leaders recognize they need to do this to build positive brand awareness and reputation.
Sally Bye Managing Partner, Brandpie
30 Brandpie Energy - Issue 2
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