The three steps to building brand visibility:
1 CLARIFY YOUR PURPOSE—WHY CARE ABOUT YOUR BRAND Without a clear purpose that resonates with today’s energy-conscious society, any attempts to connect with your stakeholders will fail. Align your brand with your purpose. Your stakeholders want to know what you stand for and how you connect what you do with what the world needs. 2 BE HONEST AND TRANSPARENT—WHY TRUST YOU In an industry where products are largely invisible—yet critical to daily life—communicating openly and engaging consistently can be the difference between loyalty and indifference. Own both your successes and challenges. Many energy brands shy away from reporting negative events, such as service disruptions or environmental incidents—but invisibility isn’t an option when transparency builds trust. 3 EMBRACE SOCIAL MEDIA—HOW TO BUILD CONNECTIONS Being visible isn’t just being noticed—it’s about being relevant, trusted and part of your stakeholders’ everyday consciousness. With social media acting as the main source of news and updates from brands to their ecosystem, energy brands need to embrace these channels with content to engage your stakeholders in their world. They are online now, making decisions in real-time. Engage them with consistent, value-driven content to foster deeper connections and loyalty. A PIVOTAL MOMENT The energy sector stands at a pivotal moment where branding is no longer an optional activity, confined to the communications function, but an essential business activity for success. As the industry transitions, raising stakeholder expectations, and increasing consumer involvement in their energy choices, energy companies must embrace the potential of branding and reputation. The future of energy isn’t just about technology or infrastructure, it’s about visibility, trust and connections. The brands that embrace this will not only survive, but thrive in this rapidly changing landscape.
Issue 2 - Brandpie Energy 31
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