Customers need to trust that we’re making decisions with their best interests in mind as we navigate price increases and system upgrades.
Julia Muggeridge VP, Communications & Sustainability Electricity Canada
says. “There’s so much that customers are going to experience over the next twenty years—the only way [they will] be on board is if we develop trust with them.”
Brittany Hirson, CEO at South Bay Energy, captures the essence of this strategy, explaining: “We engage with our customers face-to-face, creating personal relationships that make us stand apart.” Similarly, Popovic of Rhythm Energy adds, “It’s about being very human—you are talking about everyday needs, everyday people and how the impact of the transition touches their lives.” Whether a large-scale or more nimble company, leading businesses are adopting this people-first mentality—engaging and connecting with their external stakeholders and empathizing with them on a more frequent basis. Other leaders highlight that the pace of the transition will only increase the need to listen. Julia Muggeridge, Vice President, Communications and Sustainability at Electricity Canada, underscores the criticality of understanding customer needs now before the market faces even greater disruption. “Customers need to trust that we are acting in their best interest, especially as we navigate the complexities of price increases and infrastructure upgrades,” she
TRUST WILL DEFINE THE FUTURE OF THE TRANSITION
For brands across this rapidly evolving sector, trust will be the cornerstone of progress. Building momentum in the energy transition requires that companies not only innovate technologically but establish themselves as trustworthy partners in the eyes of their customers, stakeholders, and regulators. Whether through reimagining the role of brand, embracing transparency, or building emotional connections, trust is the critical asset that will drive energy businesses forward. Those that act now—standing for more than just their products and consistently delivering on their promises—will not only navigate the transition successfully, but lead it. The future of energy is being shaped today. The question is: Will your brand be trusted to lead the way?
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Issue 2 - Brandpie Energy 35
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