EDITOR’S LETTER
As the energy transition accelerates, now is the time for momentum. Leaders have an opportunity to take bold action and shape the future of the energy landscape. Welcome to Brandpie Energy
A s we step into 2025, it’s clear that the energy sector is no longer at a crossroads—it’s moving along the path of transformation. The time for reflection has passed. Now is the time for momentum. Leaders must harness the power of purpose, brand, and culture— the true drivers of meaningful change—to not only navigate today’s complexities, but to proactively shape tomorrow’s opportunities. At Brandpie, we know that real progress is driven by those who understand that business as usual simply won’t suffice. The energy trilemma—the balance of sustainability, affordability, and reliability— requires leaders to think beyond short-term solutions. Success in this environment depends on your ability to make decisions guided by your purpose, align your culture with your goals, and position your brand as a future-focused business ready to accelerate the next phase of the energy transition. In this issue, Time for Momentum, we look at how to convert strategy into action and build forward movement that’s
sustainable and impactful. You’ll find stories of brands making bold moves— like Höegh Evi, who has redefined itself to lead in a diversified energy landscape. You’ll hear how leaders are building trust with stakeholders, and how EV businesses are building investor confidence. You’ll also explore ways to amplify your brand’s visibility, harness behavioral science to drive meaningful change, and optimize your brand portfolio for long-term growth. Now is the time to build on the foundations you’ve laid and take bold steps toward the future. How will you turn today’s ambitions into tomorrow’s results? Where will you focus your efforts to drive lasting momentum? This moment is pivotal—and what you do next will shape not just your business, but the future of the energy sector. Let’s get going.
Will Bosanko Managing Partner, Brand will.bosanko@brandpie.com
4 Brandpie Energy - Issue 2
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