97Mt Hydrogen demand in 2023—IEA findings from the Global Hydrogen Review 2024
500GW of renewables generation capacity were added in 2023
to Enel), to smart meters, which generate several thousand times more data than analogue versions. In short: the industry is moving faster than ever before. Building a culture and brand that meets this momentum is paramount, not least in the need to attract the talent and foster the partnerships that continue that acceleration. The IEA reports that in 2022, only 22,000 AI specialists existed globally, with 61% of large firms in the UK and US reporting insufficient AI staff. GAINING MOMENTUM THROUGH STRATEGIC DIVERSIFICATION Energy leaders understand that resilience is found not in a single-source future, but in a diversified energy portfolio, capable of addressing multiple challenges simultaneously. We have seen this play out in the industry recently, as companies leverage their strengths and legacy to expand into emerging areas. Höegh Evi is exemplary of using diversification to gain momentum. Formerly Höegh LNG, the rebranding of the Norwegian marine infrastructure leader reflected a strategic shift—opening opportunities for both LNG and clean energy solutions. By expanding their strategic focus to incorporate solutions for hydrogen, ammonia, and CCS within their portfolio, Höegh Evi is building a future that embraces both energy security and the transition to clean energy. The concept of Evi, or ‘energy vector infrastructure’ speaks to adaptability in a rapidly expanding ecosystem, and a building of resilience that comes through its integrated, multi-faceted approach. If we consider this evolution of identity against the energy trilemma, LNG of course continues to play a role as a critical, lower-emission bridge fuel— steadying the ship to allow the transition to progress. Now, as the focus turns to long-term viability, the company has the means to proactively respond to new
opportunities—with tangible solutions that enable the energy transition and connect markets to clean molecules. Here is a leader that, far from hedging bets, is positioning itself on multiple fronts, as markets and technologies evolve. SUSTAINING MOMENTUM THROUGH BRAND The future of the energy sector offers a unique positioning opportunity. Many companies have already laid the groundwork by aligning their long-term vision with a clear market narrative. The brands that lead into 2025 will be those that act boldly, mobilize their teams, and innovate culturally. After all, strong brand leadership is not just about reputation; it’s about action— mobilizing teams, attracting the best talent, and building a culture that embraces innovation. Sustaining momentum will require leaders to inspire workforces, engage stakeholders, and attract game- changing talent through their brand. With decisive action, the energy sector can keep moving toward the IEA’s Net Zero Roadmap and the goal of limiting global warming to 1.5°C—a pathway deemed difficult, but still possible. That is, if action is taken now.
LNG continues to play a role as a critical, lower- emission bridge fuel.
Issue 2 - Brandpie Energy 9
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