MASTERING THE VIDEO SALES CALL WITH FILMMAKER EXPERTISE
As we continue to adapt to a half-digital, half-physical world, one thing is certain: This is our new normal. And in the business world, you adapt or you die. While in-person sales meetings and lunches will never be a thing of the past, mastering the video sales call to present yourself, your company, and your product is vital. After all, you want the most memorable part of your call to be the product you’re pitching — not your cluttered background or the tinny sound. To appear like a pro, try these three tips from filmmakers to make your video calls the envy of your competition. TIP NO. 1: USE WHATYOU HAVE. While moviemakers, vloggers, and podcasters have advanced equipment to make them look and sound great, you can provide a professional video call without blowing your budget. Start with lighting. Shine a lamp toward the wall facing you, and turn on a light behind you to softly illuminate your face
while creating background light for depth. Good sound quality can be just as simple to achieve. Rather than rely on your computer or laptop’s microphone system, plug in your AirPods or headphones. These items have built-in microphones that better capture your voice due to their proximity to your face. TIP NO. 2: GETTHE CAMERAANGLE RIGHT. Aesthetically speaking, one of the worst angles for a camera is pointed upward at the subject being filmed. However, you’re often looking down at your laptop or monitor’s
camera. Instead, stack your laptop on books or risers for meetings, or purchase a separate camera to mount at eye level or just above you. This is a much more flattering and commanding angle. TIP NO. 3: LOOK AGAIN. In the moments leading up to a video call, remember to do two things. For starters, quickly scan the background behind you. Will your prospective clients see anything unflattering or unduly distracting? A simple background, like a plain wall or a bookshelf, is great for bringing attention to you and not what’s happening in the background. And before you join that meeting, rehearse looking into the camera as you speak, not at the screen itself. That will create eye contact for those in the meeting. You don’t have to be an Oscar-winning filmmaker to master these techniques. All it takes is a little practice to upgrade your video sales call.
CLIENT SUCCESS STORY
THE GREY LEGAL GROUP: FAMILY LAW
When The Grey Legal Group launched their website, social media, blog, and e-newsletter services, they were positioning themselves as a firm focused on their clients’ happiness and worked to cultivate a relaxing environment where everyone involved could achieve more. Since then, they have upgraded to our video service to further that message. However, Allison knows her message is continuing to evolve: “As we have grown and matured as entrepreneurs,” she said, “our ability to see our vision and objectives when it comes to our ideal clients, our ideal message, and our ideal brand has also matured ... We are excited to continue to work with Spotlight Branding to further cultivate our vision and brand!”
Allison Tilton and Michael Bender started The Grey Legal Group, APC in Murrieta, California, in June 2016, focusing solely on family law. Initially, they worked with a web designer who focused on SEO to drive traffic. However, Allison and Michael were unhappy and felt as though they were paying a ton of money and getting nothing in return. They turned to Spotlight Branding in 2017. Although they weren’t exactly sure what their brand was at the time, they knew what kind of firm they wanted to be. We worked closely with them to figure out their target market and refine the message they wanted to communicate.
In the two-plus years they have worked with us, The Grey Legal Group has added four more employees (with plans to hire more before the year ends) and increased their revenue by nearly 700%!
WANT MORE REFERRALS AND BETTER CLIENTS? Visit SpotlightBranding.com/NL to schedule a call!
More Referrals. Better Clients. Higher ROI.
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