The design philosophy is deliberate simplicity. The furniture is designed to address real needs, such as durability in a heavy-use space, comfort over a long period, and adaptability with ever- changing interior designs. Each product is preceded by market research, the changing nature of the working and hospitality environments, and feedback from clients and specifiers. Research is transformed into concepts by sketching, modelling, and collaboration between designers and the technical teams of NaughtOne. Manufacturing efficiency, materials, sustainability, and product life cycle issues are incorporated from inception. Designs are developed through prototypes at NaughtOne’s UK-based manufacturing facility, testing comfort, proportion, and structural integrity. Designs evolve through iterative development, making products more usable and reducing material wastage. Finalised products are manufactured with precision and ease, with disassembly, possible repair, and ultimately an extended life cycle. Design development is ongoing with feedback on finished products. Sustainability is embedded within NaughtOne through a partnership developed with the Carbon Literacy Project . All associates are carbon literate, and it is incorporated within their induction program. Such a common language shapes design, procurement, and production, along with behaviours.
14 While NaughtOne integrates research-driven design, collaboration, and a focus on sustainability, it also strives to produce furniture and products that are durable, relevant, and sustainable.
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