Speakeasy Marketing May 2019

PRST STD US POSTAGE PAID BOISE, ID PERMIT 411

(888) 225-8594 | WWW.SPEAKEASYMARKETINGINC.COM 73-03 BELL BLVD. #10, OAKLAND GARDENS, NY 11364

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RELIABLE PREDICTOR OF A SOLO ATTORNEY’S LONG-TERM SUCCESS?

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THE GOOD KIND OF GOSSIP 4 BENEFITS OF TRAVELING FOR BUSINESS

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KEEP THIS 94-POINT CHECKLIST ON YOUR DESK SHOULD SOLO ATTORNEYS USE CLIENT INTAKE FORMS?

SHOULD SOLO ATTORNEYS USE CLIENT INTAKE FORMS? Many larger law firms use “intake forms.” A new client goes online or fills out a piece of paper and provides their name, contact information, and all kinds of personal information. It marks an important psychological watershed because when a client completes this form and starts providing you with information they would normally never dream of divulging to others, they are now yours. Regardless of whether or not they have signed the contract and paid your retainer fee, they have now let you see them naked, in a sense. That’s one reason solo attorneys should also use these forms. What appears as mindless bureaucracy on the surface is actually an extremely clever way of reducing flakes, no-shows, and time wasters. However, there’s another, more important reason.

A riddle for you: What do a hummingbird, a panda, a penguin, a pigeon, a payday, and a pirate all have in common? Answer: They are the names of just a few surprise updates Google unleashed on the internet in recent years — updates that DEVASTATED many small law firms. When each of these updates hit (most of the time, with little or no warning), solo attorneys and other small-business owners woke up and found that their websites had been effectively erased from the internet. Sure, their website still existed. But when potentials in their metro/practice area searched Google for an attorney, their firms were no longer displayed in the search results, not even at the bottom of the second or third page. Therefore, their phones stopped ringing. Does Google have another update planned? KEEP THIS 94-POINT CHECKLIST ON YOUR DESK

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