Raising ambition through brand
L et’s set the scene. You’re Europe’s largest producer of renewables. You’re an international leader in hydropower. You have a century- long history as being a true pioneer in clean energy. But you’re in a rapidly shifting landscape, with significant growth ambitions, where the competition to stand out is increasingly intense. Your business is already playing a significant role; can you push things to a new level and differentiate on a dynamic global stage? The answer is yes. Absolutely. How to do it is no better demonstrated than by the company that embodies this ambition, Statkraft. At the time of its transformation project in the summer of 2022, Statkraft – headquarted in Oslo, Norway – recognized that in order to power its next era of growth, it needed a brand that better showcased its leadership, passion, and expertise. A brand that truly reflected the ambitions of the business. Christine Sørvaag Sperre, VP of Brand, Marketing and Content, Statkraft, said: “The world needs our products and solutions more than ever before, but the green transition also entails several dilemmas. For us, it is vital to build trust in our competency and responsibility through a strong and explicit brand.” As the “best kept secret” in renewables, Statkraft needed to establish its position on the international stage — ensuring it could compete in a highly competitive landscape, create value, and build trust with stakeholders. >
> Find out more at statkraft.com
Christine Sørvaag Sperre VP of Brand, Marketing and
Content, Statkraft
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Our journey has taken us from a Norwegian hydropower producer to Europe’s largest producer of renewable energy, with an
With this book, I invite you to read the sto of how we’ve gotten to where we are today and how our vision and values will help us Issue 1 - Brandpie Energy 12
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