BRAND RELEVANCE
How
is your relevant
brand? In the era of reinvention, are you at risk of becoming extinct?
W ith nearly 40% of global CEOs concerned their company won’t be viable in 10 years’ time if they continue on their current path, the race to reinvention is on. And this has never been
Your brand, one of your most valuable assets, has the potential to inspire and motivate employees, connect
with customers and investors, enhance reputation, and make the difference between the winners and losers in the reinvention race. Too often, particularly in B2B, brand is an afterthought, lagging behind the business as a constant reminder of the past. And in times of
40 % of global CEOs concerned their company won’t be viable in 10 years’ time
Sally Bye Managing Partner, Brandpie
more intense than across the energy sector, with organiza- tions at a pivotal juncture to embrace the energy transition or risk being left behind. And as CEOs and leadership teams move forward – adapting
reinvention, organizations who position their brand ahead of the business as a symbol of future relevance to engage employees, customers, investors and other stakeholders, will be the winners.
business models, reallocating resources, appraising talent pools and more – in the race to reinvent their business, there’s an asset that’s being overlooked.
15 Brandpie Energy - Issue 1
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