ENERGY VOICES: CHARGEWAY AND MER
62% estimated YoY growth in global EV sales in 2023
36% estimated YoY growth in global EV sales in 2024
How does this fit into your life? Every brand that’s in electrification has to know how to navigate that question. Matt Teske CEO and Founder Chargeway
> Here are three simple takeaways from our conversation to help brand leaders seeking to drive the movement in EV: BE RELEVANT We all know technology takes off most effectively when it fits meaningfully into people’s lives — and the world of EV is no different. “How does this fit into your life? Every brand that’s in electrification has to know how to navigate that question — not only on behalf of their own brand, but also the other brands that are going to be a part of that confidence-building experience,” says Teske. With 98% of energy leaders seeking to evolve their brand to meet changing stakeholder needs, and 81% of those same leaders wanting to build awareness through more targeted and specific communications in the future — it’s clear that brand relevance has never been more critical in the era of electrification. For CMOs and brand leaders in the world of EV, it’s crucial to prioritize storytelling over statistics; to move beyond rational communications about functionality or charging speed in kilowatts, and towards emotive stories that connect on a more meaningful level. What value does your brand create in people’s lives? How does it fit into their worldview, or contribute to building a future they care about? Always trust in the power of a clear and powerful story to build belief in what you do. KEEP IT SIMPLE As we move beyond a community of enthusiasts to the mass market, the winning brands in EV will champion one thing: simplicity. Look no further than Mer’s fundamental focus on building a simple, suitable, and sustainable EV charging experience, or Chargeway’s game-changing color and number system for electric fuel choice. These propositions and brand philosophies radically simplify the user experience. They make switching to EV easier.
> Watch our Energy Voices conversation with Monique Berntsen, Mer, and Matt Teske, Chargeway
19 Brandpie Energy - Issue 1
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