We recognized early on that being reliable, being focused on simplicity and also accessibility was really fundamental. Monique Berntsern Head of Brand and Communications, Mer
“For us, it was a matter of being open to feedback, and we recognized early on that being reliable, being focused on simplicity and also accessibility was really fundamental in our work going forward,” says Berntsen. The rule itself is simple: listen and adapt. Pinpoint the moments in your brand experience that can be enhanced or improved. From the email to the iPhone, in prior times of technological advancement, we’ve seen initial complexity barriers overcome through focused problem solving — where, every time, the heroes have swept in to streamline and simplify. For us, it was a matter of being open to feedback, and we recognized early on that being reliable, being focused on simplicity and also accessibility was really fundamental in our work going forward,” says Berntsen. So, for your brand, start with the voice of your customers — hearing directly from both the advocates and detractors on what matters, what frustrates, and what would delight. Then, identify ways to be the brand that make things that little bit more straightforward.
BUILD CONNECTIONS Many of the obstacles facing the world of EV require collective action or conversation. Look no further than charging infrastructure, as an example, where charging networks, utility companies, local authorities and automakers need to collaborate to create optimal solutions. “Norway is a great example of policy, energy, and automotive working together, and how you can blend those silos together to create a good experience for non-early adopters,” reiterates Teske. To truly drive the movement towards electrification, brand leaders need to shift from a siloed mindset of competition to one of radical collaboration. As a CMO or brand leader in the space, use your position and influence to cultivate partnerships or conversations that broaden your brand’s reach and expand its potential. Seek alliances and ventures that deliver what your customers need, accelerate your own proposition, and unlock new commercial opportunities. Overcoming the infrastructure obstacles ahead will require brands to orchestrate – rather than solely solve – the answer. Be the voice of connectivity.
> If you’re a leader in the sector looking for ways to drive the movement towards electrification, contact
will.bosanko@ brandpie.com
Issue 1 - Brandpie Energy 20
Made with FlippingBook interactive PDF creator