Energy CMOs are caught in the middle of a complex transformation, what actions must they take? I n a sector where volatility is the new norm, navigating the role of CMO is a unique and formidable challenge. From shifting preferences and technological upheaval to increasing public scrutiny and diverse stakeholder demands, brand leaders are caught in the middle of a complex transformation — leaving no move or activity unaffected. It comes as no surprise, therefore, that 98% of energy leaders are now preparing to adapt their brand strategy to meet such evolving needs and expectations. Clearly the energy brands of today just won’t be fit for the world of tomorrow. For CMOs across the sector, this pressing need for action presents a dilemma. How can you communicate with clarity and consistency while walking on a tightrope? How can you ensure that your brand thrives through the transition, and brings your audiences with you? How might you use your influence to power positive progress? To respond effectively and future-proof your brand, here are five key actions for every CMO to follow: >
Will Bosanko Managing Partner, Brand Brandpie
Issue 1 - Brandpie Energy 22
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