4 CHAMPION COLLABORATION, NOT COMPETITION
5 STAY RUTHLESSLY FOCUSED As the sector’s change unfolds, there will be unforeseen obstacles ahead. Through it all, be sure to follow the golden rule: consistency. Transformation of your brand won’t take place overnight. CMOs and brand leaders must be ready to play the long game. A recent study by HBR showed that companies who stayed true to their business’ purpose and communicated it clearly through their brand over time experience higher profitability, faster growth, and higher-quality stakeholder engagement. In a world of flux, it pays to be a steady constant. For CMOs, it’s key to be intentional and focused. Through any future crisis or need for adaptation, use your business objectives as a lens through which to anchor your response and ensure strategic alignment. Be laser- focused and connect every move to the overarching purpose of the business. By embracing the concept of ruthless consistency, you’ll steer a course in a world of reactive marketing — navigating through the turbulence, continuing to move forward, and appearing reassuringly stable as you go. For CMOs at every corner of the energy sector, there has never been a more important time to act. By adopting these strategies that connect your brand to your business objectives, you will deliver clarity through the complexity — establishing trust, inspiring audiences, and powering performance on the journey ahead.
By embracing the concept of ruthless consistency, you’ll steer a course in a world of reactive marketing.
The energy transition can’t be achieved by any one business alone. For almost any organization, the tremendous challenges facing the sector will require a diverse set of skills and technologies that stretch far beyond their current capabilities. Our progress made collectively will be far greater than that made alone. In response, CMOs need to shift from a mindset of fierce competition to one of radical collaboration. To do it, use your position and influence to cultivate partnerships that broaden your brand’s reach, perception, and impact. Seek brand alliances and ventures – both within and outside of the sector – that deliver what your customers need, accelerate your own transformation, and unlock new commercial opportunities. Practicing active collaboration will unlock a world of collective intelligence and resources internally, too. By working cross-functionally with other leaders or teams in your business — particularly those in R&D or sustainability — you’ll uncover new insight, new learnings, and new solutions to brand challenges. It’s connected thinking in pursuit of a mutually-desired outcome. After all, a problem shared is a problem halved.
Issue 1 - Brandpie Energy 24
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