Redefining renewable energy
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relevatepower.com
R elevate Power was formed in May 2023 with one powerful mission: to produce clean affordable energy and, through this, power local communities and enhance quality of life. The company acquires water dams in the US and restores them to create affordable, clean energy that connects back to local customers; enabling businesses to meet their requirements to go green, create local jobs, and deliver sustainable energy to communities. “Our company revitalizes old hydroelectric facilities spread across rural America to provide 24/7 renewable energy, which these rural communities require to meet the energy transition,” says Matthew Wenger, CEO at Relevate Power. When the business got its start five years ago, they explored how to solve the challenges of climate change using renewable technology. Though solar and wind power were heavily invested in, hydroelectric power, which has existed for over a century, had seemingly been forgotten about – leaving those facilities in disrepair and heavily impacting on the communities which they served. “These facilities were beginning to fall apart, causing massive implications and ramifications. This infrastructure is critical to the social, economic, and environmental flourishing of rural communities across America. We apply our skills and passions to help revitalize, reinvest in, and restore these assets to bring them back to their peak, and beyond,” explains Wenger.
Though the business purpose to help local life flourish was lived every day on the ground by its employees, the existing brand did not fully encapsulate their ambition and passion, causing a disconnect. In Wenger’s words, the brand made the business appear “small and scrappy” and not indicative of the great, regenerative work they were doing, making it difficult to raise the investment needed for the company to continue redefining renewable energy. “Although we loved our purpose and essence, the brand wasn’t on the same level and needed to be elevated. We engaged Brandpie with a challenge to evolve the brand with a tight deadline of just 10 weeks. We were taking the business to market to raise capital and wanted to avoid confusion with the old brand.” PURPOSEFUL INTENT This was a pivotal moment for Matthew and the team at Relevate Power. The brand needed to be rebuilt and elevated to better capture the essence of the company – powering local communities with clean affordable energy – and deliver this, ready to launch, in just two months. “We had done a lot of soul-searching to clearly understand who we are, what we are doing, and why we are doing it,” says Wenger. “This was the springboard from which the new brand started to take shape and flow.” Through the lens of their vision for regeneration, Brandpie delivered a new positioning – ‘Next level energy’ – name, brand identity, website, corporate >
Matthew Wenger CEO Relevate Power
Issue 1 - Brandpie Energy 26
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