SPOTLIGHT: RELEVATE POWER
> assets, and messaging to mirror the mission that lies at the heart of the business – to make a difference and preserve quality of life in rural communities. “Thanks to the commitment and deep engagement from Matthew and his team, we were able to work closely together and in an agile way to develop the new brand identity, website, and assets in a condensed time frame,” says Jennifer Goodchild, Brandpie Account Director. “That level of dedication is special and made for a dynamic and interesting partnership.”
the business forward while remaining true to its DNA and purpose,” Nick Ranger, Managing Partner at Brandpie, said. Every element of the brand was given careful consideration to better represent the business and to show the delicate balance and connection between nature and humanity. “The brand began to take shape. We developed a wonderful blue line as a visual element that represents the river connecting our communities, with blue squares to show the impact of energy nodes on different locations. This visual element is used throughout, creating a sense of flow and connection between all elements,” explains Wenger. This is further reinforced in the new identity symbol, which delivers on several levels: It represents the flow of water through a turbine, the regeneration of waterpower infrastructure, and the combination of sustainable renewable energy sources – water and solar. “For the logo, we landed on a symbol that represents the water wheel as a reflection of the cascading blue river. The water wheel pays homage to the history of water power but, at the same time, represents a modern turbine. The combination of solar and hydro power is showcased through the rays over the water wheel, which portray the sun,” says Wenger. This concept of balance, and of subtlety and boldness is captured in each asset of the brand and encapsulated in the website to take the brand externally to the market. “We’re paying homage to the history and the shoulders of giants that we stand on, but also looking forward into the future and the change we’re making to revitalize and preserve the quality of life in our communities. So much of our brand is about balance – rather than showing the extremes between good and bad – and this is a true reflection of our time.” Relevate Power is a company of ambitious people with the drive and vision to change the face of renewables. Their new brand perfectly captures their ambition; taking renewables and their business to the next level. It has allowed them to go to market fast, secure new investment, and grow and build a sustainable future.
REFLECTIONS OF OUR TIME The new name, Relevate Power, was created in just four weeks. To ‘relevate’ is to lift the spirit, to enhance, improve, restore character, and to elevate. This perfectly captures the company’s commitment to regeneration, renewal, and its pledge to help local communities flourish. “Our challenge with renaming the company was that everyone loved the original name, but it wasn’t ownable. Working with naming consultants, Skriptor Zigila, we developed the new name – which is more meaningful than the original yet emotionally close to it. It successfully moves
Every element of the brand was given careful consideration in order to elevate it to secure future investment.
27 Brandpie Energy - Issue 1
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