Announcing a new business with a best-in- class go-to-market strategy: How to balance internal and external dynamics I n today’s ever-evolving and turbulent business landscape, creating an effective and cohesive go-to-market (GTM) strategy is paramount to business success. With mergers and acquisitions or joint ventures, it’s even more important to get this right. When multiple businesses converge, each with its unique culture and identity, the challenges become particularly intricate. In such scenarios, the success of a GTM strategy hinges on aligning internal culture while delivering a compelling narrative to external audiences. Announcing a new entity requires a careful balancing act: being mindful of each individual organization’s culture and pride in the business, while aligning all involved businesses and taking the new brand externally to market with communications that resonate with customers. >
Rik Haslam Executive Creative Partner Brandpie
Issue 1 - Brandpie Energy 30
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