14 HOW RELEVANT IS YOUR BRAND?
Our vision Contents
Renew the way the world is powered
In the era of reinvention, are you at risk of becoming extinct?
06 PLAYING THE LONG GAME Thriving in a
changing landscape means building for a resilient future
10 SPOTLIGHT: STATKRAFT - Renewed vision, revived culture
Our vision and values guide us forward and bring us together. They set the direction for our business, and describe the most important qualities and behaviours that we want everyone to live by.
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20 FUTURE PROOF YOUR BRAND What five actions must CMOs take?
16 DRIVING A MOVEMENT Building confidence beyond the early adopters
32 CRITICAL CONNECTIONS Building connections in times of crisis
28 How to build a best-in-class go-to-market strategy
36 CULTURE: Your biggest asset in the transition challenge
Issue 1 - Brandpie Energy 4
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