ENERGY VOICES: DTEK GRIDS AND HUSK POWER SYSTEMS
#1 Husk Power Systems named most innovative energy company in the world
75% of DTEK Grids employees said in a recent survey that they feel hope
We are part and parcel of the
> For Brent and Husk Power Systems, the importance of relevance has meant responding to societal needs and delivering impact in a highly considered way. “We build, own and operate energy infrastructure [within] the most climate vulnerable communities on the planet,” says Brent. “These are often hard to reach and remote. It requires a lot of rethinking how energy systems work in order to be able to serve these communities in a way that is sustainable.” So, as a business at the cutting-edge of technological advancement in an area where many have never had any access to electricity, what guides Husk Power Systems in its approach to brand and innovation? “For us, the North Star is that our customer has to come first. Often, we are part and parcel of the community; and just by the nature of that relationship, it’s as if we have to take care of our family,” says Brent. “It’s all about how you engage that customer and respond to the needs of that customer, not from the point of view of a supplier, but from the point of view as a fellow member of that community.” MOTIVATING TALENT While the needs of external stakeholders is paramount for leaders during times of challenge, so too is the need to inspire talent. It’s a focus Berman knows well, having successfully motivated her team through tense and difficult conditions — a time when DTEK Grids’ customer service team saw average daily phone calls skyrocket from 4,000 to 120,000 per day, with 300% additional requests on their website. “We do our best to allow people to feel part of something meaningful, a really very important part of the current history of Ukraine,” says Berman. “We treat our employees as real heroes because that’s what they are. We reward them, we introduce them in communication campaigns [...] It’s very important in times of crisis to respond to questions and be the main source of information for your employees.”
community; and just by the nature of that relationship, it’s as if we have to take care of our family. William Brent CMO Husk Power Systems
> Watch our Energy Voices conversation with William Brent and Diana Berman
35 Brandpie Energy - Issue 1
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