It’s very important in times of crisis to respond
to questions and be the main source of information for your employees. Diana Berman, Head of Communications, DTEK Grids
Meanwhile, as a scaling organization that is seeking to double its talent force to drive much-needed action, Brent has leveraged brand to ensure Husk Power Systems also resonates with prospective talent. “If you’re doubling your staff from 600 to 1200 people in a year, that means you have to redouble your effort in terms of how you’re engaging your employees,” says Brent. “Ultimately they’re the ones who will help bring in the next generation [...] you need them to be champions, the ambassadors for the brand.” He adds: “I can’t stress it enough. I think it’s as important, if not more important, than the external work that we’re doing.” The respective efforts have paid dividends for both organizations. For Berman, 75% of DTEK Grids employees said in a recent survey that they feel hope, while more than 1 in 2 said they feel pride when they interact with the company’s content. Meanwhile, Husk Power Systems was just named the most innovative energy
company in the world by Fast Company — a significant driver of external interest.
TAKEAWAYS For brands in the energy sector, transforming crisis into opportunity is not just a survival tactic — but a profound brand-building strategy. Leaders like William Brent and Diana Berman have showcased this through their visionary leadership, positioning their respective brands as essential, resilient leaders in the face of adversity. WHAT NEXT? For leaders, the actions are clear: by engaging deeply with stakeholders, responding genuinely to societal needs, and valuing your talent as crucial brand ambassadors, you can not only navigate crises, but emerge stronger and more connected than before. In times of crisis, then, the question for brand leaders isn’t merely how to survive, but how to thrive and drive lasting impact.
> If you’re a leader seeking to build
critical connections with your stakeholders, contact
will.bosanko@ brandpie.com
> To sign up for future events,
Visit Brandpie.com
Issue 1 - Brandpie Energy 36
Made with FlippingBook interactive PDF creator