A NEW APPROACH TO CULTURE
Culture will make or break your future
Why culture is your biggest asset to meeting the transition challenge
C ulture is your greatest asset. those who don’t, over a ten-year period (Deloitte). But culture can also be your greatest liability: Businesses with poor cultures experience 48% lower shareholder returns over a five-year period (HBR). Its importance and connection to business performance and growth is clear – anyone can make that point. What
and sustain the culture needed to drive business success? We start by challenging today’s approach to culture change. Most people have a change horror
Companies that proactively manage their culture demonstrate revenue growth that is 516% higher than
story, whether it’s trying to get a program off the ground or keeping one on track. The harsh reality is that 70% of change programmes fail to deliver their anticipated value (McKinsey). And most – 75% according to IBM – take twice as long and cost twice as much as initially thought. Put simply,
70 % of change programs fail to deliver their anticipated value
Chris Holmes Managing Partner, Culture Innovation Brandpie
culture change is broken. Experience has shown us that this happens for the same reasons. Culture is too overwhelming in scope and often has loosely defined goals, too many
businesses often lack is an understanding of how it can be embedded throughout the organization. Beyond the models, theory, and diagrams, how can leaders shape, build,
37 Brandpie Energy - Issue 1
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