EDITOR’S LETTER
Welcome to Brandpie Energy
For energy leaders, readying your brand for the future is not just important—it’s business-critical
T he energy sector is that which quite literally powers progress. To me it feels like, right now, in 2024, we’re at a pivotal moment for the industry. It stares at a future that holds great challenge in the transition, and with it, great reward for business and for the world. How can leaders make the most of this moment? At Brandpie, we build brands at these pivotal business moments. The moments when everything matters, and when the moves you make ultimately shape your legacy. When we work to build energy brands during times of significant change — whether a change of leadership, a major growth event such as an IPO, or perhaps a complete category shift or divestment in light of the transition — the onus is on defining not just what this moment means for today, but how your brand can build momentum for your business long-term.
We all know business as usual is no longer an option, and as a result, a future- proof brand strategy has become a critical strategic lever. In this magazine, I aim to give energy leaders a glimpse of where, and who, they can be tomorrow, and what it takes to start building a resilient business, brand, and culture today. With the energy transition moving at pace, it’s time that every energy leader asks what their own transformation will look like. Where are you now? Where is your area of the sector headed? And what sort of organization do you want to be when it gets there?
Will Bosanko Managing Partner, Brand will.bosanko@brandpie.com
5 Brandpie Energy - Issue 1
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