INTRODUCTION 73%
66% view global political uncertainty as the most significant threat to success
of senior energy professionals are optimistic about sector growth
> reshape the sector’s near-term trajectory. According to DNV’s recent annual Industry Insight survey, while 73% of senior energy professionals are optimistic about sector growth, nearly two-thirds view global political uncertainty as the most significant threat to success. The most poignant shift comes from the US, where the incoming election presents potentially polarizing energy futures. Policy support and investment strategies in the US in recent years have drawn talent and capital to the market — working hard to position the nation as a global leader in the energy transition. The costs of transition remain high, and it takes a pioneer to take a leap of faith that will, eventually, bring them down; the US appears keen to fulfil that role, to help temper future uncertainty. America is attracting global attention as it seeks to master the balance of energy needs — pioneering in areas such as hydrogen technology, recently placing investment into new electrolyzer manufacturing facilities. REPOSITIONING FOR GROWTH While this all might be the reality of 2024’s perceived instability, positive developments are being made. The recent meeting of the G7 in Turin has committed to phasing out coal by 2035. Putting a firm timeline on this COP28 pledge feels to be an historic step. Such a commitment will, of course, have implications for the entire sector. How this plays out from country to country remains to be seen, though it is clear that businesses will, in their own unique way, need to respond. Energy players across the sector are expanding their focus. This brings with it a challenge of brand dilemma – a dilemma that must be planned for now, to reposition for future growth.
In times of instability, leaders must look towards building a culture, a brand, and a business that serves the organization of tomorrow.
9 Brandpie Energy - Issue 1
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