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Practical Ways to Grow Your Contact List and Set Appointments with National Directors 9 Suzy Maier and Brooke Paulin
“Oh gosh, I get a ton of noes ,” laughs Suzy. “I may reach out to 10 people a day and get one new shopper a month. But I am thinking about that one shopper—not the people who turned me down.” Brooke’s advice is to be patient and treat Melaleuca like a true business. Imagine opening a gym or a hair salon. It would take time to build up your clientele! “It took me two years and three months to get to Senior Director,” Brooke says. “I went through those agonizing moments when I had to decide to stick with it or give up. But because I had long-term vision, I was able to get where I am today.” Always remember that if you don’t approach someone, they are missing out on a potentially life-changing opportunity. “I am so glad that someone introduced this business to me,” says Suzy. “Just keep focusing on who you can help.” Be Authentic Not everyone will share Melaleuca the same way. To make genuine connections with potential customers or business builders, find the approach that resonates with you. Maybe the approach of waiting until you really get to know someone to introduce them to Melaleuca feels more genuine—or perhaps you prefer to jump right in and ask someone if they would be interested in buying innovative, proven, high-quality wellness products at a 30%–50% discount. “Approaches are different for everyone,” says Brooke. “My husband does not use the approach I use. Do whatever feels authentic to you (or at least whatever feels the least sales- like). Have fun and don’t take it too seriously! All you’re doing is sharing an awesome store.” Don’t Make It Weird There’s a fine line between harassment and sharing the benefits of a shopping club you love. You never want someone to feel cornered, so it’s always good to present information in a way that puts your potential customer at ease. “Basically, don’t be a pest,” explains Suzy. “I get the elephant out of the room right away by saying, ‘Hey, I love this store and I think you would love it too if you would allow me to share with you for a few minutes. However, I don’t want to bug you, so tell me if I am.’ That way they know I won’t push them and they’re so much more open to listening.” Unlike other companies, Melaleuca gives you a check every month simply
SHARING IS SIMPLE
Suzy
“I always use the ‘reason’ I wrote down beside someone’s name when reaching out. I’ll literally say, “Hey, I thought of you because (insert reason).” Maybe the reason is ‘You have kids with allergies, and EcoSense ® cleaning products are great for that’ or ‘I know you’re trying to lose weight, and Melaleuca has a program that has worked for thousands of people.’”
Brooke
Real talk: It’s not always easy to connect with someone new. Fortunately, seasoned Melaleuca Marketing Executives Suzy Maier and Brooke Paulin have some straightforward, unfiltered advice for how to take the necessary steps to grow your contact list and set appointments (without making it awkward). Take some names— and kick butt at business building.
“When I meet someone in person, I don’t share the Melaleuca Overview right away. I met
my neighbor for coffee the other day and didn’t talk to her about Melaleuca. Take the time to get to know someone so that they don’t feel like you’re just trying to get something from them. Then when the moment is right, take a soft approach. I like to say, ‘Hey, I’d love to tell you about what I do sometime. It might not be the right fit for you, but I’d just like to show you.’”
Focus on the Mission This business has always been about helping others reach their goals. To grow your contact list, think about anyone you know who could benefit from better health, a safer home, or greater financial freedom. Write down the names of friends, family, neighbors, and acquaintances you think you can help. Beside each name on your list, write down a reason why you thought Melaleuca might be a good fit for that individual. This list will not only serve as a reference when you’re ready to approach them about the company, but it will also help keep you focused on the specific way Melaleuca’s products or business opportunity can add value to someone’s life. “Don’t rule anyone out,” says National Director 9 Suzy Maier. “You never know who is praying for better health or a way to make a little extra income.” Keep Your Message Simple When National Director 9 Brooke Paulin talks about Melaleuca, she doesn’t overcomplicate the message. “Understand that you’re just sharing information and education,” she says. “Melaleuca is simply a better way to bring high-quality, healthy products home affordably. That’s it.” Suzy’s approach is also straightforward. “I keep it very, very simple,” she says. “I will ask someone directly, ‘Has anyone shared Melaleuca with you? It’s where my family shops for all of our essentials. The products are super healthy and affordable. I’d love to tell you all about it sometime!’”
Build Around Your Passions Brooke never approaches someone about Melaleuca right away. Instead, she immerses herself in her community and makes genuine connections with those who might be a great fit for Melaleuca—when the time is right. “Connecting with others is easy when you follow your passions,” she says. “I exercise at a gym, join meetup groups, go to networking events, and do volunteer work. If you have fun doing things you love, you can build a great contact list and never run out of names.” Stay Positive The reality is that you’re going to hear a lot of noes when you share Melaleuca with your contacts. And that’s okay!
Suzy
“My best advice is to take the heat off. I start with, ‘Hey, I’d love to show you where I shop
sometime. No pressure at all; I would just love to share the health information. I know you’re really busy, but I would love to jump on Zoom with you to take a peek and see if it would be helpful or not.’ That way they know I’m not going to push them.”
Brooke
“We have a responsibility to educate others about Melaleuca. I tell people straight up,
‘You’re really going to love where my family and I shop; the products are better than anything I’ve ever experienced and are so much more affordable. I’m not asking for a favor. I’d just love to show it to you.’ And of course, I always want someone to feel so comfortable, so I’ll follow that by saying, ‘This may not be for you, but you’re going to learn so much and be a better-informed consumer regardless of whether you decide to shop with Melaleuca or not.’”
“I’ll be telling people about Melaleuca until there’s no one I can help, which will be never.” — National Director 9 Suzy Maier
for telling others about your favorite products. This can seem strange at first. “What makes sharing the benefits of Melaleuca
different from sharing the benefits of Costco, for example, is that we make a commission when we help consumers switch to our store,” says Brooke. But understand that no matter where you shop, someone is making a commission somewhere.
16 JANUARY / FEBRUARY / MARCH | EU.MELALEUCA.COM
JANUARY / FEBRUARY / MARCH | EU.MELALEUCA.COM 17
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