Kingdom's Tourism Draw INSIDE THE
Initiatives like the Digital Tourism Strategy play an important role in promoting awareness of Saudi tourism. It leverages technology and online collaborations to accelerate progress towards the objectives envisioned in the National Tourism Strategy, whose aim is to spur the implementation of Vision 2030 for tourism objectives. Moreover, the country pursues establishing marketing offices in targeted destinations further afield, in line with the Saudi Tourism Authority's (STA) mandate to develop and promote the Kingdom’s destination’s offerings through programs, packages, and business support. To facilitate a greater influx of visitors into the country, the Saudi government recently launched instant e-visas to streamline travel experiences for visitors from key regions around the world; eligibility has broadened considerably throughout 2023. The
100 million visitors in 2023
65% Increase in international visitors
move further validates the country’s emergence as the gateway to the Gulf region.
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