Inside the Kingdom's Tourism Draw

Celebrating History While Building for the Future

NEOM

AMAALA

Diriyah Gate

Qiddiya

ROSHN

The Red Sea

In addition to successfully navigating the pandemic, new and ongoing activities, as well as major infrastructure and grand-scale projects unveiled across the country, are creating a multitude of opportunities and serving as catalysts for attracting international firms looking to capitalize on the change and holidaymakers who are ready to explore the country’s culture and modern attractions. The country’s sustained efforts to elevate its tourism sector have been centered around broadening its catalog of attractions and experiences, earning it the status of a tourism hub that caters to different tastes and preferences.

This marked growth has been largely due to the emergence of several giga projects, spearheaded by the Kingdom's Public Investment Fund (PIF), each purpose-built to meet the distinctive needs of travelers. The most prominent of which are NEOM, Diriyah Gate, Amaala, the Red Sea, and Qiddiya. Some of them were built around high-potential tourist sites. For instance, the Diriyah Gate is a cultural and tourism development in the historic city of Diriyah, which is home to the UNESCO World Heritage Site-listed Alturaif region.

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