Next Steps How to leverage POS Data
A series of research spikes should be performed using an agile methodology whereby: To determine how best a brand could leverage POS information, an empirical assessment of retailer POS data available to a brand should be performed.
The potential for common use cases would be evaluated (e.g. store clustering) Greater time fidelity lets brands make more timely, relevant decisions
An estimate of market coverage would be performed
Use of POS data as causal factors would be explored
Operational improvements could be feasible
Client-specific use cases for POS data could be outlined
To perform these activities, slices of retailer POS data need to be made available for evaluation.
Should take a small team a couple months of time, on average Make employed analytics use cases available for context Stakeholders and Subject Matter Experts (SMEs) must collaborate on the evaluation Output must indicate the possibilities, challenges, and considerations associated with the use of that data POS Data Assessment:
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