Overview Understanding Brand Value & Trends
Retailers know the value of their data and are attempting to monetize with Brands.
Commercial structures for POS data are not tightly coupled with the data value brands can leverage
Merging Monetization & Data
Trends toward second party data, and first are bringing unique opportunities. These could bring unique data sets on a brand’s platform and unique calculations, integrations, and models, built from the data. This includes separate licensing tiers for a brand’s own products and competitor products as part of being a Category Advisor.
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Brands are creating their own competitive advantage
Cloud platform
Benefits of acquiring more direct Point of Sale (POS) data
Ease & interest in integrating data with other data sources
Licensing cost of third-party data
Cohesion & unity between Brands & retailers
availability, capability & cost
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