Challenges & Benefits of Retailer POS Data Use

Challenges of POS Data

Maximize the potential of POS data by solving the problems that dilute the data's benefit

POS data is generated by the retailers’ systems, often customized to their specific environment.

Retailer

Those receiving the files (including third party providers) could ask them to change the files and the data in it. However, the probability of that is low, so brands must work with what they have. Each Data Set is Typically Unique

Data Set

Unique Content Unique Format Unique Frequency ETC...

Make Data Useful to Brands on POS in...

Significant sizes of data can be repeatedly refreshed throughout the day, and historical period data could be restated; requiring stored data updates. If a brand's platform has adequate ownership and support, data may not get the custody required, which can lead to erosion of trust by the end user.

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