WILL A NIGHT AT THE MOVIES CHANGE FOREVER?
Movie Theaters in Post-Pandemic Times
Out of all the businesses hit by the COVID-19 pandemic, few were affected more than movie theaters. For the past year, as movies have debuted on streaming services rather than in theaters, many industry leaders, critics, and theatergoers alike have raised the alarming question: Did COVID-19 kill the movie theater industry? In short? No. Not by a long shot. Though the past year has left the industry somewhat beleaguered (AMC closed 60 theaters permanently, Cineworld reported losses totaling $2 billion, and the Alamo furloughed more than 5,000 employees). Yet, despite all of this, a night at the movies is here to stay. When a Vox reporter reached out to various moviegoers about whether they would attend theaters once the pandemic ends, many of them said yes because streaming a film in their living room just can’t provide the same experience. Watching a movie in a theater completely immerses one in the experience — you can’t pause the film to watch later or do chores. And you’re in it with the whole theater. Comedies are funnier when you laugh with others. A hero’s triumphs are more spectacular when you cheer them on together. (Who didn’t go nuts when Captain America caught Thor’s hammer in “Avengers: Endgame”?) When you leave the theater, you feel a little closer to the strangers around you, and having been immersed in the movie alongside your friends, you can discuss how you liked the movie on the way home. Of course, movie theaters will still change as a result of the pandemic. Theaters are working to become more digital, some even moving to eliminate paper tickets and creating options to order concessions before your arrival. More theaters may promote private viewings of movies so people can be more careful about whom they watch movies with. Some theaters are also trying to create more of an “experience” for moviegoers by offering a wider array of food and even comfier seats.
A few months ago, USA Today ran an article titled “Leni Klum, Lori Harvey, Lourdes Leon, and more celebrity kids becoming fashion trendsetters.” The article shared how the Gen Z children of big-name celebrities such as Steve Harvey, Will and Jada Pinkett Smith, and Madonna have sought to create their own fame through their fashion choices. Children of celebrities often have to work hard to leave their parents’ shadows, and in the age of social media, that means a lot of posts, tweets, snaps, and videos. None of that may shock you. Members of Gen Z are on their phones and other electronic devices watching videos, viewing posts, and commenting on and discussing the ones they like and don’t like. Why wouldn’t Gen Z celebrities’ main avenue for bolstering their fame be their social media accounts? Still, that phenomenon has downsides. The pressure of fame has been exacerbated by social media, especially among minors. Today, one of the most popular answers to the question “What do you want to be when you grow up?” among children ages 7–14 is to be an influencer, a comedian, a vlogger, or an entertainer. As more young people make money (some enough to live quite lavishly) by posting pictures and videos online, more of their viewers aspire to do the same without understanding the pressures or consequences that can come with that lifestyle. The more public you make your life, the more public your mistakes and flaws become along with it. Just as many children of celebrities are starting to come into their own fame, many other celebrities have kept their children out of social media, at least until they themselves consent to be on it. Celebrities like Ryan Gosling, Ashton Kutcher, and Adele understand better than most the pitfalls of a social media presence, especially when famous, which is why they’ve all elected to keep their kids off it for as long as they can. Perhaps many other parents and children would do well to follow suit. In a world where avenues to becoming famous are multiplying online, it’s best to understand the pressures of internet fame before pursuing it. WHATWE CAN LEARN FROM CELEBRITY CHILDREN The Pressures of Internet Fame
However, these changes, especially given the circumstances of the past year, are hardly surprising. The movie theater industry has been evolving for over
100 years, and it certainly won’t stop evolving now.
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