RICE STRATEGIC ARTICULATION MAP
MISSION
BUILD. BLACK. BUSINESS.
MOONSHOTS By the year 2043, RICE will have realized these moonshots:
Deployed the Blueprint for Black Entrepreneurial Success
An awe-inspiring timeline of RICE Stakeholder Successes and Wins
Closed the black wealth gap
Uplifted Atlanta Communities
RICE is the Motown for Black Businesses - Where you go to get a hit!
RICE Billionaire Club
Top 100 products should be infused with AI / Innovation
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VISION SNAPSHOTS
THINK BIG 2028
A factory; a system where we consistently deliver ready and able companies to the marketplace. Aligned organizational structure and strategy Automated processes Evidence-based decision making
Data illustrataive performance among stakeholders that our RICE Way is working. 3 breakout stories to leverage We need a way to quantify results that are repeatable and consistent Documentation and storytelling
Refined programmatic platform that clearly demonstrates the impact of growing businesses
Consistent company growth (see Headline Indicators below)
START SMALL 2024
Balanced scorecard 10-20% progress toward each goal SMART goals that are shared and/or supported by all departments. A system of data collection and feedback.
A talented, aligned, high performing team. Systems, processes and technologies that support scaling and information. An efficient adoption of organization wide technology. Led by leadership and committed to by the team. Tie individual performance metrics to organizational goals HR Department
Baseline data that reflects outcomes of businesses from past 3 years Documentation for the success and growth in comparison to then and now
A Deep and Insightful Understanding of the RICE Stakeholder and Black Business Owner
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VISION SNAPSHOTS
SCALE FAST 2026
Clear and simple value proposition and evidence to support it
Growing Stakeholder businesses The growth of our Stakeholders in numbers and RICE’s wealth to help more
The RICE Way Goes External Advocacy going beyond the RICE team to galvanize and ignite allies. SOPs developed and followed with improvement in mind. More effective communication across internal and external stakeholders Increased funding.
Performance Driven Culture SMART goals that are shared and/or supported by all departments. 30-40% progress toward each goal Structure and processes that support goals Tie individual performance metrics to organizational goals Software and team that can capture and evaluate data to make recommendations to inform programming & funding priorities.
HEADLINE INDICATORS
Stakeholder base
Donations & corporate partnerships
Staff with specific expertise
SOPs
Breakout stories to leverage
CORE FOUR
Community First
Communication is Key
Excellence is Our Standard
We Earn It Every Day
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MISSION
BUILD. BLACK. BUSINESS.
Access to mentorship, investors and other support
Business education & coaching
Access to funding and financial assistance
STRATEGIC PRIORITIES How we BUILD BLACK BUSINESS
Critical connection and camaraderie with networks of peers
Access to logistical and technical resources
Stakeholder revenue growth
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OUR IDEA TO EVENT OPERATING MODEL
STAGES
STRATEGIC PRIORITIES - HOW WE BUILD BLACK BUSINESS
Access to mentorship, investors and other support
KEY ACTION ITEMS Brainstorming and Idea Conception Frame and Pitch Idea Assess strategic alignment Develop preliminary budget
Stakeholder revenue growth
Access to funding and financial assistance
Critical connection and camaraderie with networks of peers
RICE STRATEGY & EVENT IDEA
Access to logistical and technical resources
Business education & coaching
GATES
PROPOSAL
PROGRAMMING Develop Event Big Idea (P1)
IDEA DEVELOPMENT
EVALUATION
OPERATIONS AND ADMIN Keep critical operations associates informed with understanding and info (A1) Provide direction to guests and stakeholders (A2) DEVELOPMENT Invite donors including Russell Family members to event Where necessary, find a sponsor for an event
MARKETING AND COMMUNICATION Plan event space needs (M1) Plan event communication needs (M2)
PROGRAMMING Develop Pre-Event Plan (P2) Plan and Prepare for Event (P3) ENGAGEMENT AND OUTCOMES Conduct EO Info Session and Orientation (E1) Develop E&O Event Plan (E2) Manage and share calendar (E3) Recruit and engage stakeholders (E4) Collect Data (E5)
EVENT DEVELOPMENT
APPROVAL
PROGRAMMING Plan and Prepare for Event (P3)
EVENT EXECUTION
ENGAGEMENT AND OUTCOMES Collect Data (E5)
MARKETING AND COMMUNICATION Manage and execute event communication (M3)
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OUR IDEA TO EVENT OPERATING MODEL
PROGRAMMING
PROGRAMMING
ENGAGEMENT AND OUTCOMES
MARKETING AND COMMUNICATION
P1 - Develop Big Idea Date/Calendar Room
P4 - Evaluate and Close Out Post-Event Survey Debrief/reporting Clean up Glo’s and GROWS Financial reconciliation Reversion Follow up docs Deliverables
E1 - Conduct EO Info Session and Orientation Collaborate with other departments E2 - Develop E&O Event Plan Draft event specific communications Registration Reminders Confirmations Instructions E3 - Manage and share calendar Ensure calendar compliance and accuracy to assist stakeholders in understanding and using RICE resources E4 - Recruit and engage stakeholders Ensure stakeholders are aware
M1 - Plan event space needs Understanding nature of event (impact/goal) Fill out creative brief Person that is curating event Develop Event Outline/Intake form (Event originator completes) Event Approval form (MarComms/Submission), Approve event for space plan - Marlon Event Approval form M2 - Plan event communication needs Send communication via email w/24 hours (copy Engagement) Marlon, Jas T Confirm event is calendared to master calendar, team is added (Jasmine T) Complete MRF (provide MarComms w/ all pertinent info to move task forward. Adhere to MarComms SOP) Link brief to form (Event originator) M3 - Manage and execute event communication Approve event via Teams tasks - MarComms SB Cancellations included - OR - Approval of graphics/templates provided by MarComms (Ash/LC) Delegate tasks (flyers, emails, texts, etc.) (MarComms SB) Outline comms strategy for event in Teams task - MarComms SB
MRF (Events Planner)
P2 - Develop Pre-Event Plan Check calendar Accommodations Communication/Jay EA, Interdepartmental, Dev/ Engage/Marketing Tech sheet Agenda
OPERATIONS AND ADMIN
Email Holds Volunteers Media Role assignments Clean up/set up Materials needed
A1 - Keep critical operations associates informed with understanding and info Event Information Confirm participation and availability
P3 - Plan and Prepare for Event Approval Date Room Event planner (case by case) Attendees MRF - Marketing Food
A2 - Payment Needs
Provide direction to guests and stakeholders (Jasmine) Capture and share leadership Insight CEO/COO (Raquel and Maria) Assure White glove treatment and involvement (board members, partners, VIPs) Have financial plan vetted, approved and documented for timely payment Provide 30-day heads up to all involved
of and can sign up for participatory events Approve Stakeholder Event Approval Tribe Leader Event
E5 - Collect Data Attendance Impact Outcome
Presentation Run of show Host Surveys Lesson Plan Outline Expense form/Budget Security Parking/Shuttle
DEVELOPMENT
Inviting donors including Russell Family members to event Where necessary, find a sponsor for an event
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WHAT IS THE RICE WAY? Our Mandate
We will have courage and embrace change.
We will move strategically.
We will be accountable.
We will always be learning.
We will develop consensus and alignment around strategic priorities and a common quantifiable goals. Be strategic in focus.
Learning to work more efficiently across departments and within cross-functional teams to set objective deadlines.
We will have internal methods to hold each other accountable.
We will evaluate the effectiveness of RICE offerings, adapt where necessary and problem solve creatively.
We will exemplify black excellence.
We will model success.
We will operate with excellence.
We will ALL grow together
We will outline our expectations for growth, define what success is for RICE.
Execute! Plan! Strategize! Work together! Repeat! Document. Improve. Do. Improve.
Curate an environment of intentional support and resources that cater to the needs of Black entrepreneurs
We will create an organizational culture centered on excellence in ideation and execution. Cross-departmental collaboration. Stronger team alignment and trust.
We will be growth centric.
Robust data collection.
Grow more Entrepreneurs through marketing, exposure and finances
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