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Seeking excellence: Jason Pereira Co-founder and principal at CWE (Fullerton, CA), a civil engineering, water resources, and environmental engineering firm whose experts pledge to create a better tomorrow, today.
By LIISA ANDREASSEN Correspondent
J ason Pereira has more than 20 years of water resources and environmental engineering experience. He’s a recognized authority in stormwater management and surface water quality. As co-founder, Jason says his primary responsibility is to make sure staff eats, lives, and breathes their pledge of “Creating a Better Tomorrow, Today™” in all aspects of their work, decision-making, quality, and serving the clients and communities where they live, work, and play. “At CWE we seek excellence and try to hire well so staff is surrounded by fellow employees that are valued for their behaviors and skills, and want to help each other to be great,” Pereira says. “We believe that a great workplace starts with stunning colleagues in an environment that fosters trust and mutual respect.” A CONVERSATION WITH JASON PEREIRA. The Zweig Letter: What are the three to four key business performance indicators that you watch most
carefully? Do you share that information with your staff? Jason Pereira: There are three key performance indicators that we watch closely and share with staff monthly in a town hall-style meeting so we can be nimble and make quick adjustments. The first indicator is monthly and year-to-date billings in relation to our annual target goal/ projection. This helps us with the bigger picture and lets us know if we need to increase business development efforts and mine existing contracts for additional work. We also closely monitor our accounts receivables for 30, 60, and 90+ days outstanding and remind managers to follow up with clients to keep our A/R turnover below 75 days, which is typical for the A/E industry. CWE managers diligently track our running 12-month backlog and full- time equivalent staffing needs to adjust human resources and increase recruiting efforts to meet our client workload demands. TZL: How much time do you spend working “in the
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