Automotive Industry & CX Value Stories

This eBook contains one-page excerpts of SAP Industry and Customer Experience success stories within the Automotive Industry, including links to read the full stories and view videos online. These stories highlight the experience, financial and operational benefits realized by customers going live with SAP Customer Experience and Industry solutions.

SAP Customer Experience Value Stories

Automotive

Customer Experience

Explore how SAP CX can help your automotive business run better

This flipbook highlights success stories of companies in the automotive industry.

Gain a deeper understanding of the experience, financial and operational advantages that result from implementing SAP end-to-end Solutions to support your transformation to an intelligent enterprise.

eBook questions? Email laryssa.fonzo@sap.com

Visit the Automotive Industry on SAP.com

How to use this eBook

Search on terms like company name, B2B, B2C, integrations, etc.

Navigate to a page number

Double-click on page to instantly magnify

Click to turn page

Click on the box to view the video

Click on links to open full story

Click to jump back to last page

Click to jump back to cover page

Use these buttons to view thumbnails, add notes, share, print, download, magnify the page and view full screen

Automotive Industry coverage

From automotive suppliers and original equipment manufacturers (OEMs) to sales companies, importers, distributors, and mobility service providers… … at the crossroads of the energy transition, emerging mobility solutions and retail operations.

INTERNAL –SAP and Partners Only

Industry Trends Global megatrends affecting the Automotive Industry

TECHNOLOGY SHIFT

RESILIENCE

BUSINESS

SUSTAINABILITY

Sustainability is gaining significance in response to environmental worries, regulations, and consumer desire for eco-friendly cars. Automakers are integrating sustainability into their strategies, propelling the industry towards greener practices and technologies to meet the evolving global landscape.

The global shift from traditional engines to hybrid and electric mobility is transforming the automotive industry. This transformation is prompting companies to reevaluate their operations across the entire value chain.

The automotive industry is evolving rapidly as it embraces technology, sustainability, and changing consumer trends. This transformation has led to the emergence of innovative business models like Mobility as a Service (MaaS), subscriptions, connected cars, data monetization, Vehicle as a Service (VaaS), and sustainability initiatives.

Economic downturns, supply chain disruptions, and evolving consumer preferences have consistently tested the automotive industry's adaptability and innovation. Simultaneously, the industry

is undergoing a major transformation, shifting towards electric and autonomous vehicles.

By adopting these trends, automotive firms can effectively tackle environmental issues, enhance operational efficiency throughout their value chains, and stay closely connected to the ever-demanding customer landscape. This will ensure their long-term viability and maintain their competitiveness in the market.

Future-Proofing for Automotive Companies Whitepaper

Visit the Automotive Industry on SAP.com

Strategic Priorities Attain your organization’s vision

Sustainability & Circular Economy

Customer Centricity

Discovering the mobility needs of each individual, family, or business creates a new perspective on business opportunities in a mobile world – angling at brand loyalty, customer satisfaction, and winning a bigger share of a redefined “mobility wallet”.

Focusing on sustainable business performance will gain competitive efficiencies, more easily comply with increasing regulations, deliver on commitments, and ultimately be able to adapt and thrive through new business opportunities

Anything as a Service

Digital Supply Chain and Smart Factory

Widening the view from the vehicle to mobility solutions fosters new ecosystems and unlocks new streams of revenue.

Accelerating innovation cycles require responsive, digital supply chains that use intelligent technologies to ensure rapid flows with high quality – resulting in productivity, flexibility, and new dimensions in customer service.

Connected Vehicles

Our connected world creates new ideas and desires every day and turns every car into an entertainment, productivity, and mobility platform –unlocking customer value and fresh revenue streams.

Drive Customer Centricity

Digitalization of Sales Process & Automotive Retail Engage key industry player digitally while improving level of automation and reducing costs. Establishing personalized retail practices around accessories, services, merchandising, Spinning off marketplaces for partner offerings and other potential opportunities for driving additional revenues.

Understand quickly customers’ sentiments and satisfaction to optimize quality of operations and reducing cost to serve. Aftersales Value Enhancement in Service

Direct-to Consumer Sales Channels For OEMs & Suppliers Offer an end to end, best of breed direct to consumer template starting with digital sales (via commerce) to invoicing, logistics and service to enable start small and scale.

Sustainability and Reuse

Innovate with regenerative business models, capture and control the value of your products after sale with circular business

Subscription and outcome based models create stronger and longer lasting relationships, attract market segments, and achieve higher margins and customer lifetime value. New Business Models – Software & Services Subscriptions

End-to-End Data Foundation

Success Strategies Achieve your business goals effectively

Combine detailed customer profile, vehicle usage and transactional data into a holistic view to intelligently engage with customers in a personalized way and in the channel of choice to win new customers and create customer loyalty.

Create intelligent business models that encompass your customers' entire lifecycle and evolve into providers of sustainable mobility services.

SAP Customer Experience Solutions help you to:

Integrate and transform customer and vehicle data into holistic insights to increase long-term value of customers

Support the most complex omnichannel journeys across the entire customer lifecycle while pioneering new business models in the age of sustainable mobility Empower sales & service teams to engage effectively with your customers through connected customer-centric processes Take advantage of this significant growth in ecommerce and be part of the revolution with a proven and scalable B2B commerce platform

Work smarter with AI-assisted discoveries

Easily connect with rich ecosystem of certified SAP Partner Solutions

Grow with SAP

CX on SAP.com

RISE with SAP

Intelligent CX

Align Front-To-Back Office Business Processes to Deliver Seamless End-To-End Omni-channel- Experiences on A Single, integrated Technology Platform with Industry Specialization

Customer Engagement

Service

Industry Prebuilt Solutions

Sales

Business Processes

Customer Data

Partner Ecosystem

Digital Core

Commerce

INTERNAL –SAP and Partners Only

Search by Sub-segment

Dealerships Grupo Q

OEMs and national sales companies B-ON

Suppliers Bosch Automotive Aftermarket Brisa Goodyear Proactive Solutions Horizon Global Lingong Heavy Machinery Wegmann Automotive

MG Motors India Mitsubishi Fuso smart Europe TATA Hitachi Toyota Philippines Yamaha Motors

What is SAP for the Automotive Industry

Analyst Ratings

SAP Store

SAP Partners

Help and Support

Search by Solution

SAP S/4HANA – SAP ERP Integrations B-ON Brisa Bosch Automotive Aftermarket Goodyear Proactive Solutions Wegmann Automotive

SAP Commerce Cloud Brisa

SAP Service Cloud Bosch Automotive Aftermarket Grupo Q MG Motors India Goodyear Proactive Solutions TATA Hitachi Toyota Philippines SAP Sales Cloud Grupo Q MG Motors India TATA Hitachi Toyota Philippines

Horizon Global Mitsubishi Fuso smart Europe Toyota Philippines

SAP Customer Data Solutions smart Europe Toyota Philippines Yamaha Motors

What is SAP for Automotive What is SAP for the Automotive Industry

Analyst Ratings

SAP Store

SAP Partners

Help & Support Help and Support

OEMs and national sales companies

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B-ON Automotive | MEE SAP S/4HANA Cloud, private edition SAP Vehicle Management for Automotive

Automotive

B–ON provides a full range of capabilities – including finance and insurance, service and maintenance, charging and energy management, vehicle telematics, driver solutions, and proven electric commercial vehicles – all delivered through one single point of contact at a low cost to the consumer.

+200% Capacity Increase in production 100% Financial Visibility Across subsidiary operations Zero Lost Vehicle Production From implementation issues 100% Synchronized Financial close processes across 11 legal entities

Headquarters Luxembourg

Products Electric vehicle manufacturer and last-mile-delivery products and service

b-on.com Web Site

Business Challenges • Transition a fully operational assembly plant building from disparate legacy and manual-based systems to support the company’s planned three-times growth • Meet a challenging timeline of four months to transition from the acquired systems to SAP® solutions by redeploying planning, manufacturing, procurement, and supply chain management • Enable global operations with the capability to manage operations in different languages and currencies Customer Benefits • Establishment of a digital-native core in the cloud to support B–ON’s innovative business model • One source of truth with enhanced business and finance integration in a unified and transparent digital management platform • Rapid implementation providing reliable, scalable business processes while lowering the total cost of ownership and investment • Zero disruption of vehicle production “We were able to transition into our new ERP and CRM platform within an implementation time frame of only four months. This would have been impossible to achieve without the strong foundation of well-integrated services and built-in, automotive OEM–specific business functionalities from SAP.”

Michael Giske Chief Information Officer B–ON

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MG Motors India Automotive | APJ SAP Sales Cloud | SAP Service Cloud SAP Dealer Business Management (DBM)

Automotive

MG Motor India is the Indian subsidiary of Chinese automotive manufacturer SAIC Motor. The subsidiary started in 2017 and began its sales and manufacturing operations in 2019. MG Motor India currently has a network of over 65 showrooms across 50 cities in the country.

360 ° View Of the customer and ease of use Improved Experience Through the entire customer experience from purchasing, financing, delivery through the ownership tenure including warranty information

Headquarters India

Products Automotive manufacturing

Web Site

mgmotor.co.in

Business Challenges • Siloed automotive architecture led to diminished value across the journey • Difficulty managing the entire customer experience from purchasing, financing, delivery through the ownership tenure including warranty information Customer Benefits • SAP plays a key role in managing the experience of the customer with SAP Dealer Business Management (DBM) as the foundation and integrated with SAP Sales Cloud and SAP Service Cloud for the customer facing perspective, offering for a 360 view of the customer and ease of use for internal teams • The new system simplifies the process from the time a customer books the vehicle, configures the vehicle, to financial approval, delivery of the vehicle, and warranty information • Data analytics and SAP Customer Data Solutions implementations are planned to seamlessly capture customer profile information

Increased Loyalty Ensuring every interaction is a memorable one

“SAP plays a very key role in managing the experience for the customer…to ensure that the experience does not in any way break.”

Manish Patel CIO MG Motors India

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Mitsubishi Fuso Automotive | APJ

Automotive

The Mitsubishi Fuso Truck and Bus Corporation is a manufacturer of trucks and buses. It is headquartered in Kawasaki, Kanagawa, Japan. Currently, it is 89.29% owned by Germany-based Daimler Truck.

SAP Commerce Cloud SAP Integration Suite

65,000 Parts Available for purchase on web site 24/7 Transactions Made possible 10 Years and Beyond Because of the scalability offered by SAP Commerce Cloud

Headquarters Japan

Products Commercial vehicles

Web Site

mitsubishi-fuso.com

Business Challenges • Thousands of Japanese businesses depend on the reliability of FUSO vehicles everyday, but there was no platform for customers to easily access commercial vehicle parts and accessories 24/7 • Mitsubishi Fuso envisioned implementing an e-commerce service to provide service innovation with a reliable customer experience • The company sought to provide a technology foundation to equally benefit both existing and new customers Customer Benefits • The scalability offered by SAP Commerce Cloud gave Mitsubishi Fuso the platform to offer over 65,000 products online, and the potential to support more than one million products in the future • Customers can now conduct transactions 24/7, and easily find parts without contacting branch staff • The capabilities and scalability offered by SAP Commerce Cloud led Mitsubishi Fuso to champion the solution to support its growing needs over the next 10 years and beyond “ SAP Commerce Cloud allowed us to create a powerful e-commerce service offering a simplified, customer-friendly shopping experience.”

Alexander James Customer Services Product Management Mitsubishi Fuso Truck and Bus Corporation

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smart Europe Automotive | MEE SAP Commerce Cloud SAP Customer Data Solutions

Automotive

Smart Europe GmbH is a subsidiary of Mercedes-Benz and parent company Daimler, Smart first arrived in the U.S. in 2008 and sold nearly 25,000 units of the Fortwo in its first year. Smart is now established as a wholly owned subsidiary to supply, sell and service smart vehicles in the European market.

Hyper Personalization Optimizes the customer journey even inside the car

Headquarters Germany

Products Automotive manufacturer

Web Site

global.smart.com

Business Challenges • Building up a new I.T. infrastructure and set up new processes to revolutionize how to sell cars • Needed a tool to manage the customer data, customer profiles and product master data and build a new e-commerce offering to enhance the customer experience along the entire journey • Ability to capture consent data inside the car to offer advanced services Customer Benefits • Ability to track the data that they have permission to use to offer customers a service that matches their expectations • Hyper personalization optimizes the journey including the experience inside the car by selecting how much data shared to gain an advanced service • Data is also used internally to optimize the structure, the company and the way employees work • In order to stay competitive in the Automotive industry, they need to use disruptive approaches for a successful D2C market

Stay Competitive SAP offers disruptive approaches

for

a successful D2C market

Internal and External Customer data is used to optimize the structure, the company, and the way employees work

“For us, it’s super important to have partners on board with whom can be immediately quick to the market. So time to market is very important, but also flexible, dynamic, to react on circumstances that happen every day in our environment. And here, SAP was a partner of our choice.”

Bjoern Schick Chief Experience Manager smart Europe GmbH

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TATA Hitachi Automotive | APJ SAP Commerce Cloud | SAP Sales Cloud SAP Service Cloud | SAP BI/BW SAP Business ByDesign

Automotive

TATA Hitachi Construction Machinery Company Private Limited is the leader in construction equipment in India, enhancing the operational performance of its customers,

as well as improving profitability and competitiveness with its solutions.

50% Reduction In time taken for onboarding new dealer 2X Generation Service tickets have become twice as fast 50% Time Saved Reduction in time to generate a quote

Headquarters India

Products Construction equipment

Web Site

Featured Partner

PwC India

tatahitachi.co.in

Business Challenges • An uncompromised digital and visual customer experience for product views and transactions • An online portal to facilitate discussions between dealers and customers • Better warranty, claims, and service tickets creation, as well as processing times • Access to transaction history for the customer and lower operations costs Customer Benefits • Real time connected machines, systems and applications, empowered customers and provided them a seamless user experience and uniform view of information • Seamless integration of SAP Commerce Cloud, SAP Sales Cloud and SAP Service Cloud, and Business ByDesign, BI/BW empowered dealers and employees with a single unified platform to manage their day-to-day operations and decisions • Latest market trending features like chatbot, AR/VR along with quote, order and service tickets management, reduced turnaround time “TATA Hitachi wanted to disrupt the customer experience during the pandemic era with a special focus to the rural customer who are not very familiar with digital platforms. The transformation enabled a single, unified customer experience for all transactions across all the stakeholders.”

Ram M. Iyer AVP and Head of Customer Support TATA Hitachi Construction Machinery Company

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Toyota Motors Philippines APJ – Philippines

Automotive

The largest automotive company in the Philippines, Toyota Motor Philippines Corporation (TMP) manufactures more than 55,000 cars a year, fielding a lineup of 24 Toyota models across more than 70 dealers, including the best-selling Innova and Vios brands.

SAP Commerce Cloud SAP Customer Data Cloud SAP Sales Cloud | SAP Service Cloud

>200,000 Users Of the new customer mobile app in one year ~1000 Daily Logins To the mobile app

Headquarters Philippines

Products Manufacturer of commercial vehicles

US$730 M Revenue

Web Site

topconpositioning.com

Business Challenges • Consolidate seven ERP systems across nine countries in one cloud-based solution to enable standardized processes, efficiency improvements, and real-time data • Improve the customer experience and better support sales and marketing teams through integrated data, automation, and greater visibility across all channels • Enable scalability and speed of growth Customer Benefits • Integrated, accurate, and real-time data across the enterprise, aiding faster reporting and greater agility • Streamlined sales and marketing processes, from sales quote to order, and more consistent branding • Improved processes and greater automation, increasing efficiency and reducing manual effort • Reduction in inventory risk, easier identification of unproductive products, and ability to carry less inventory • A 360-degree view of the customer, helping sales teams make speedy, well-informed decisions

“With SAP Business Technology Platform enabling smooth data flows across SAP Customer Experience solutions, our dealers can offer customers a consistent experience whether they are online or at the showroom or service center.” Lyna Garcia VP, Vehicle Sales Operations Marketing Division Toyota Motor Philippines Corporation

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Yamaha Motors Automotive | APJ SAP Customer Data Solutions

Automotive

Yamaha Motor Co., Ltd. is a Japanese mobility manufacturer that produces motorcycles, motorboats, outboard motors, and other motorized products. The company was established in 1955 upon separation from Yamaha Corporation, however, they are still the largest shareholder of the company.

Consolidate Online and Offline Information With giving customers an ID Calculate Lifetime Value To understand each and every customer better and offer an even more personalized KANDO solution

Headquarters Japan

Products Motorcycle and other motorized products manufacturer

Web Site

yamaha-motor.com

Business Challenges • To be very careful when handling customers personal information in order to comply with the GDPR and other personal information protection laws • Determine whether or not we have the customer's consent to both collect and retain a record of their information • Comply with all data localization regulations required by Europe, China and so on which states the personal information of customers must be stored in their home country Customer Benefits • Using SAP Customer Data Solutions, customers ids are given to consolidate customers online and offline information • Calculate customers lifetime value to understand each and every customer better and offer an even more personalized KANDO (which means EXCITEMENT) solution • Motorcycle customers can use a smartphone app to constantly keep track of the motorcycle they're riding

“SAP Customer as a new service combined with SAP Customer Data Solutions, we [were able to] release the connected motorcycle [experience].”

Watch the Video 2

Katsuharu Fujimoto Sr. Supervisor, Digital Strategy Division Yamaha Motor

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Suppliers

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Brisa Automotive | EMEA S SAP Sales Cloud | SAP Service Cloud

Automotive

Brisa Bridgestone Sabancı Lastik Sanayi ve Ticaret A.Ş. (Brisa) exports tires to more than 88 countries and works with more than 390 dealers and thousands of sub-dealers to service the Turkish replacement market. It also operates more than 6,000 distribution sales points for international markets.

From 16 to 1 Servers reduced 70% Increase In the number of logins 27 Web Sites Supported by one e-commerce solution

Headquarters Turkey

Products Tires

Web Site

www.brisa.com.tr

Business Challenges • Disparate, aging, and highly customized on-premise e-commerce systems spread across multiple servers, leading to high levels of complexity and a poor experience for both B2B and B2C customers • Heavy maintenance workload on IT teams, who fielded around 300 support requests each year • Inability to meet peak order volumes smoothly during seasonal promotional campaigns Customer Benefits • Reduced IT costs in an integrated, simplified, and high-performance e-commerce landscape • Consumer-grade B2B experience for dealers and distributors, creating a competitive edge • Ability to provide innovative B2C models, for example, by connecting consumers with dealers for click-and-collect-style tire installations • Robust platform for growth, with plans to launch an e-commerce marketplace, speedily enter new markets, and develop new offerings such as roadside tire servicing for fleet customers

“SAP Commerce Cloud has not only reduced complexity and enhanced our customer experience but also given us the tools to develop new services that put us head and shoulders above the competition.”

İlker Şahin IT Director Brisa Bridgestone Sabancı LastikSanayi ve Ticaret A.Ş.

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Bosch Automotive Aftermarket Automotive | MEE SAP Service Cloud | SAP ERP Bosch Automotive Aftermarket provides aftermarket and repair shops worldwide with modern diagnostic and repair shop equipment and a wide range of spare parts.

Automotive

360 ° Degree Visibility of customer interactions 1 Integrated Solution To manage all service management–related data

Headquarters Germany

Products Diagnostic and repair shop equipment and spare parts

Web Site

boschaftermarket.com

Business Challenges • Multiple portals used for ordering different services, and data held in numerous, siloed databases • Effectively manage and track contact center operations • Difficult for service agents to get an overview of customer requests Customer Benefits • Now that information is in one place, teams no longer need to switch between multiple systems to resolve customer inquiries • With aftersales support and services an essential part of the overall package that customers are purchasing, outstanding service levels are positively impacting overall sales performance for the company • The increased visibility of customers helps offer targeted sales and service products • SAP Service Cloud supports smooth and efficient end-to-end service operations, from the customer contact all the way to back-end processes “A high-quality aftersales experience is an essential part of our overall offering. We are constantly aiming to improve the customer experience and increase the efficiency of service processes, and SAP Service Cloud is supporting us on this journey.”

Jim Leonard Service Manager Bosch Automotive Service Solutions Inc. USA, Automotive Aftermarket Division Robert Bosch GmbH

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Goodyear Automotive | EMEA N SAP Service Cloud | SAP ERP SAP Preferred Success

Automotive

Goodyear Europe B.V. designs, manufactures, and distributes rubber tires. The Company offers tires for cars, vans, and other vehicles. Goodyear Europe serves automobile industries worldwide.

10% Faster To resolve service tickets 100% Customer Responded Enquiries within 24 hours

Headquarters Belgium

Products Tires and tire maintenance and monitoring services

US$14.70 B (€12.09 B) Revenue

Web Site

goodyear.eu

Business Challenges • Provide an efficient service to respond to inquiries from a growing customer base • Streamline the handover of queries between different teams • Enable monitoring and tracking of issue resolution Customer Benefits • Better-informed agents, with a 360-degree view of customer and ticket history and access to documentation and instructions • More efficient inquiry handling across multiple communication channels and faster issue resolution • Increased transparency of issue management with progress dashboards for key requirements in service- level agreements • Ability to further streamline processes through future integration with the SAP ERP application and the incorporation of intelligent technologies such as AI and machine learning into service workflows

Streamlined Processes Future ERP integration and with AI and machine learning into service workflows

“SAP Service Cloud empowers our service agents with the knowledge they need to provide an efficient and rapid response to inquiries from fleet managers. This helps us meet our SLA commitments and improves customer satisfaction.”

Monika Szabo Team Leader Service Desk EMEA, Goodyear Proactive Solutions

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Horizon Global Automotive | NA SAP Commerce Cloud | SAP S/4HANA

Automotive

Horizon Global is the number one designer, manufacturer, and distributor of a wide variety of towing, trailering, cargo management, and other related accessory products in North America and EMEA.

Tightly Integrated SAP Commerce Cloud and SAP S/4HANA and extract real-time data Real-Time Data Analytical data for the customer, for the product, and for the sales

Headquarters United States

Products Towing and cargo management manufacturer

Web Site

horizonglobal.com

Business Challenges • Lack of one platform to serve their customers better by using and leveraging the analytics on top of it • Build customer loyalty by reducing the friction they have between themselves and the customer • Extract the real-time data and make the best decisions for their customer, consumers, and product Customer Benefits • SAP Commerce Cloud and SAP S/4HANA sitting together, tightly integrated for real-time data • The ability to make immediate decisions based on the data collected • Higher customer loyalty by offering a customer experience that their customer demand

“We leverage the capabilities of both SAP Commerce Cloud and SAP S/4HANA sitting together, tightly integrated, where they can extract the real-time data and make the best decisions for their customer, consumers, and product and total for the Horizon Global.”

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Raj Singh Global VP Digital Transformation Horizon Global

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Lingong Heavy Machinery Industrial Manufacturing | GC SAP Commerce Cloud

Automotive

Lingong Heavy Machinery Co., Ltd. (LGMG for short), is located in Jinan, Shandong Province. As a wholly-owned subsidiary of Lingong Group, LGMG is one of China’s biggest and most professional aerial work platform and mining equipment manufacturers.

SAP S/4HANA Cloud, private edition RISE with SAP S/4HANA, private cloud SAP Services and Support

+25% Faster Order processing

¥13.5 B (2022) (US$ 1.9 B) Revenue

Headquarters China

Products Aerial work platforms and mining equipment

Web Site

LGMG

Business Challenges • Outdated global e-commerce system with cumbersome reporting and approval processes • Lack of support for multilingual and multicurrency operations • Ineffective material master data management, along with redundancy, lack of data sharing, and need for unified group control in overseas operations Customer Benefits • Streamlined order management and risk control, integrated information, and harmonized processes • Digitalized service management, enabling intelligent documentation, automated work orders, and online settlements, significantly improving aftersales service • Established a master data hierarchy and unified accounting categories, models, and rules

+20% Faster Shipment approval cycle +30% Faster Faster creditor rights management One Platform Across business and finance for greater efficiency

“LGMG aims to be an international industry leader with a focus on efficiency, technology, and service. Following our 2025 strategic plan and ‘1288 blueprint,’ the next three years will emphasize overseas market growth using SAP’s industry-leading practices to accelerate globalization."

Tong Wei IT Director Lingong Heavy Machinery Co. Ltd.

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Wegmann Automotive Automotive | NA SAP S/4HANA Cloud | SAP Analytics Cloud SAP Manufacturing Integration and Intelligence (SAP MII)

Automotive

WEGMANN automotive is a world market leader in the manufacturing of wheel balance weights, air control products and battery bushing terminals. They partner with most of the worlds renowned automotive OE manufacturers as well as major spare parts distribution companies across the globe.

60% Reduction In firefighting and expediting 90% Drop In double handling of finished goods for large-order or full-pallet customers 2 Fewer Days Needed for monthly financial close 98% On Time Delivery Performance, up from 90%

Featured Partner SBP Consulting Inc.

Headquarters United States

Products Tire balancing weights and battery bushings

Revenue

Web Site

wegmann-automotive.com

>US$100 M

Business Challenges • Reliance on manual processes, slowing down business operations • Outdated legacy solutions that were no longer supported • Lack of ready access to accurate and up-to-date information about manufacturing and warehouse management requirements Customer Benefits • Faster monthly closing, due to automated and streamlined accounting processes • Improved scheduling and support for transitioning to a new, more-efficient production, packaging, and fulfillment model • Better decision-making on scheduling, using real-time reporting of overall equipment effectiveness data • Increase in on-time delivery performance, thanks to more-efficient scheduling • Less time spent on IT maintenance during upgrades, with the new solutions more than 80% standard “Our implementation of SAP solutions has put us on the road to success, helping us improve on-time delivery, streamline scheduling, and more.”

Joshua Buchanan Director of IT WEGMANN automotive USA Inc.

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What is SAP CX for the Automotive Industry? Go Back

Race into the next era of the automotive industry with innovative customer experience and CRM software from SAP. With CX solutions for automotive, you can: • Create a customer data foundation for personalized engagement • Embrace digital automotive retail and sales excellence business practices to create a customer-centric buying journey • Create new business opportunities through value enhancements in operations and customer service

Revolutionizing Automotive Solution Brief

Dealerships

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Grupo Q Automotive | APJ SAP Sales Cloud | SAP Service Cloud

Automotive

Grupo Q is a leading distributor of and service provider across Central America. In Guatemala, Honduras, El Salvador, Nicaragua, Costa Rica, and Panama. The company has exclusive distribution rights for Nissan, Hyundai, Cadillac, Chevrolet, Mazda, Peugeot, Jeep, Isuzu, RAM, and GWM, among others.

~100% Automated Processes for sales orders, invoices, and payments

Headquarters El Salvador

Product s leading automotive distributor and service provider

Web Site

Featured Partner DXC Technology

grupoq.com

Business Challenges • Inability to uniquely identify customers through a single golden record • Duplicate records in its database, challenging the tracking of customer behavior and purchase history • Lack of robust lead and opportunity management capabilities Customer Benefits • Established one version of customer truth across business units • Streamlined and automated critical selling processes, and empowered the sales team with intelligent cross- selling, up-selling, and down-selling recommendations • Enhanced visibility over customer visits, and enabled better sales engagements • Improved collaboration between sales and service teams, increasing efficiency while reducing manual effort • Optimized logistics planning, streamlining product picking and delivery preparation processes and identifying the most suitable transportation option “SAP Sales Cloud and SAP Service Cloud presented an opportunity for a faster time to value, higher return on investment, and more rapid implementation time. We now have one source of customer truth, automated processes for sales orders, invoices, and payments, as well as increased efficiency and proactivity in service interactions.”

Increased Efficiency And proactivity in service interactions

Gustavo Adolfo Arias Masis Innovation Leader Grupo Q

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Analyst Reports

SAP is the leading provider of software solutions for the Automotive industry.

Learn how automotive organizations are incorporating next-generation sustainability into their overall business with insights from Gartner, SAP and Oxford Economics.

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What are the leading analysts saying about SAP?

2023 Gartner® Magic Quadrant for Digital Commerce Find out why Gartner has recognized SAP as a Leader in the Magic Quadrant for Digital Commerce for the ninth time in a row.

Providing a Differentiated Customer Experience in a Rapidly Changing World IDC's survey of 1000 business leaders unveil a dynamic CX landscape. Explore the technology, data insights, and business processes driving exceptional customer experiences.

Read the study

Read the Study

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SAP Customer Experience Services on the SAP Store

Why SAP Store • Do business with SAP and our partners online • Take ownership of your enterprise software, services, and education buying on your own time • Activate and optimize your SAP Customer Experience (SAP CX) solutions with packaged services Benefits • Choose from a variety of CX services and Automotive Industry services including solution enablement, accelerated implementation, and design or performance reviews • Easily browse (and buy) the services offered and get insights into features and benefits, services scope, conditions, and prices • Discover services that help fast-track value in as few as five days • Benefit from services delivered by SAP experts

Available on SAP Store

Learn more about our easy-to-buy, fixed-price, fixed-outcome, and prepackaged solutions.

SAP Automotive Industry Services

SAP CX Services

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SAP Customer Experience Partners

We rely on our ecosystem to provide tailored solutions that address your unique business needs. SAP partners are an extension of our business, with the expertise to make our software more relevant. • Choose from a variety of CX services including solution enablement, accelerated implementation, and design or performance reviews • Easily browse (and buy) the services offered and get insights into features and benefits, services scope, conditions, and prices • Discover services that help fast-track value in as few as five days • Benefit from services delivered by SAP experts

Find the best SAP Partner to meet your unique needs

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SAP Customer Experience Additional Support Links

SAP Road Map for Automotive See how our innovations help carmakers, suppliers, and automotive retailers compete in the smart mobility era.

Product documentation View documentation on product onboarding, implementation, extensibility, and more in SAP Help Portal for all SAP CX solutions.

View the Road Map

Visit SAP Help Protal

SAP Services and Support Run SAP solutions at peak performance with services, including onboarding resources, embedded teams, remote support, self- services, and innovation strategies.

Visit the Onboarding Resources Center

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