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MG Motors India Automotive | APJ SAP Sales Cloud | SAP Service Cloud SAP Dealer Business Management (DBM)
Automotive
MG Motor India is the Indian subsidiary of Chinese automotive manufacturer SAIC Motor. The subsidiary started in 2017 and began its sales and manufacturing operations in 2019. MG Motor India currently has a network of over 65 showrooms across 50 cities in the country.
360 ° View Of the customer and ease of use Improved Experience Through the entire customer experience from purchasing, financing, delivery through the ownership tenure including warranty information
Headquarters India
Products Automotive manufacturing
Web Site
mgmotor.co.in
Business Challenges • Siloed automotive architecture led to diminished value across the journey • Difficulty managing the entire customer experience from purchasing, financing, delivery through the ownership tenure including warranty information Customer Benefits • SAP plays a key role in managing the experience of the customer with SAP Dealer Business Management (DBM) as the foundation and integrated with SAP Sales Cloud and SAP Service Cloud for the customer facing perspective, offering for a 360 view of the customer and ease of use for internal teams • The new system simplifies the process from the time a customer books the vehicle, configures the vehicle, to financial approval, delivery of the vehicle, and warranty information • Data analytics and SAP Customer Data Solutions implementations are planned to seamlessly capture customer profile information
Increased Loyalty Ensuring every interaction is a memorable one
“SAP plays a very key role in managing the experience for the customer…to ensure that the experience does not in any way break.”
Manish Patel CIO MG Motors India
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