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Yamaha Motors Automotive | APJ SAP Customer Data Solutions
Automotive
Yamaha Motor Co., Ltd. is a Japanese mobility manufacturer that produces motorcycles, motorboats, outboard motors, and other motorized products. The company was established in 1955 upon separation from Yamaha Corporation, however, they are still the largest shareholder of the company.
Consolidate Online and Offline Information With giving customers an ID Calculate Lifetime Value To understand each and every customer better and offer an even more personalized KANDO solution
Headquarters Japan
Products Motorcycle and other motorized products manufacturer
Web Site
yamaha-motor.com
Business Challenges • To be very careful when handling customers personal information in order to comply with the GDPR and other personal information protection laws • Determine whether or not we have the customer's consent to both collect and retain a record of their information • Comply with all data localization regulations required by Europe, China and so on which states the personal information of customers must be stored in their home country Customer Benefits • Using SAP Customer Data Solutions, customers ids are given to consolidate customers online and offline information • Calculate customers lifetime value to understand each and every customer better and offer an even more personalized KANDO (which means EXCITEMENT) solution • Motorcycle customers can use a smartphone app to constantly keep track of the motorcycle they're riding
“SAP Customer as a new service combined with SAP Customer Data Solutions, we [were able to] release the connected motorcycle [experience].”
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Katsuharu Fujimoto Sr. Supervisor, Digital Strategy Division Yamaha Motor
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