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Brisa Automotive | EMEA S SAP Sales Cloud | SAP Service Cloud
Automotive
Brisa Bridgestone Sabancı Lastik Sanayi ve Ticaret A.Ş. (Brisa) exports tires to more than 88 countries and works with more than 390 dealers and thousands of sub-dealers to service the Turkish replacement market. It also operates more than 6,000 distribution sales points for international markets.
From 16 to 1 Servers reduced 70% Increase In the number of logins 27 Web Sites Supported by one e-commerce solution
Headquarters Turkey
Products Tires
Web Site
www.brisa.com.tr
Business Challenges • Disparate, aging, and highly customized on-premise e-commerce systems spread across multiple servers, leading to high levels of complexity and a poor experience for both B2B and B2C customers • Heavy maintenance workload on IT teams, who fielded around 300 support requests each year • Inability to meet peak order volumes smoothly during seasonal promotional campaigns Customer Benefits • Reduced IT costs in an integrated, simplified, and high-performance e-commerce landscape • Consumer-grade B2B experience for dealers and distributors, creating a competitive edge • Ability to provide innovative B2C models, for example, by connecting consumers with dealers for click-and-collect-style tire installations • Robust platform for growth, with plans to launch an e-commerce marketplace, speedily enter new markets, and develop new offerings such as roadside tire servicing for fleet customers
“SAP Commerce Cloud has not only reduced complexity and enhanced our customer experience but also given us the tools to develop new services that put us head and shoulders above the competition.”
İlker Şahin IT Director Brisa Bridgestone Sabancı LastikSanayi ve Ticaret A.Ş.
Read the Success Story
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