Next Generation Customer Program Benefits Students Sun Chemical has developed a program designed to help students obtain the tools they need and hands- on training required to understand every aspect of the ink business in the flexographic printing process. The program, Sun Chemical Next Generation Cus- tomer (NGC), is designed to help form relationships with future business partners, customers, co-suppli- ers and possibly even employees. Flexo Partnership The idea of the program started through a partner- ship with the Phoenix Challenge Foundation, a non- profit organization with a mission to promote the growth of the flexographic printing process in the educational system throughout North America. The Phoenix Challenge was created to develop a compe- tition between flexography students at a variety of different colleges and high schools throughout the United States that teach prepress, platemaking, print- ing skills and basic theory. The college competition begins every year during the Flexographic Technical Association’s INFO*FLEX show. Students from each of the schools are given an
assignment that includes finding a customer, under- standing their marketing/sales goals, developing a package or label to help sell the product, and print- ing the final package/label. Sun Chemical’s NGC program helps students in the Phoenix Challenge by sending experts who give ad- vice and teach all aspects of the ink business in the printing process from color matching on different sub- strates to how to incorporate special effect coatings. Pilot Program This past school year, Sun Chemical piloted its Next Generation Customer program at Central Piedmont Community College, based in Charlotte, North Caroli- na. After assessing the needs of the college, Sun Chemical donated its SunMatch computer software to best help the students achieve success in the Phoenix Challenge. SunMatch reportedly helps stu- dents more accurately achieve the right brand color on a variety of substrates and understand how to achieve colors through scientific numbers. Throughout the school year, Sun Chemical experts came to the college to teach and give hands-on expe- rience to help students understand every aspect of the ink business in the flexographic printing process.
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8 August 22, 2016 Flexo Market News
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