OUR NEW ICONIC PREMIUM SWEATS AND ICONIC 250 SWEATS RANGES FEATURE POLYESTER TREATED WITH CiCLO ® TECHNOLOGY SUSTAINABILITY FIRST
Leading the imprint industry for sustainable production once again, Fruit of the Loom is the first imprint clothing in Europe to feature CiCLO ® fibre technology.
Synthetic fibres make up over 65% of the global textile market – essential for durability, however a source of microplastics.
CiCLO ® changes that. It helps synthetic fibres biodegrade in ways similar to natural fibres like cotton and wool, preventing them from lasting forever in the environment. • Retains full performance in wear • Only activates in conditions where natural biodegradation occurs • OEKO-TEX ® ECO PASSPORT Certified • Non-toxic to marine life
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