4 strategies to ignite growth and boost revenue
STRATEGY GUIDE
B2B sales trends 4 strategies to ignite growth and boost revenue
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The sales landscape is evolving quickly. Can you keep up?
Customers expect interactions to be frictionless, fast, and increasingly personalised – and there’s no time to waste when it comes to winning them over. Sales teams that can’t stay ahead of changing preferences and on the cutting edge of new technology will lose leads and customers to those that do. As AI and other tools bring exciting new insights and potential, teams need to balance cutting-edge technology with a human touch to drive bottom-line results and boost revenue.
Work smarter and faster with our top four sales trends:
1. Harnessing the power of AI and data to drive sales growth 2. Prioritising personalisation in messaging strategies 3 . Fostering real-time feedback between sales and marketing 4. Measuring sales engagement performance and effectiveness
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TREND 1
Harnessing the power of AI and data to drive sales growth AI-powered tools have the potential to transform the sales process and empower sales reps. Conversational and generative AI can comb through huge volumes of interaction data, identifying patterns and roadblocks and providing sales reps with real-time insights to help them tailor conversations and drive conversions. But AI is only as strong as the data feeding it, so clean data is a must. Investing in data annotation is one way to ensure your AI models are accurate, comprehensive, efficient, and driving the results you need.
Why it matters
Sales tip
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TREND 2
Prioritising personalisation in messaging strategies Most sales teams have embraced (texting/SMS) messaging, since it delivers speed, efficiency, and results other channels just can’t match. But if messaging is going to spur customers to buy, it must be highly personalised. Use AI and customer intents to get the root of what your prospects and customers want, then use those insights to craft personalised outreach that will resonate with recipients.
Why it matters
Sales tip
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TREND 3
Fostering real-time feedback between sales and marketing Sales and marketing teams are each integral to driving revenue for a brand, but you won’t realise either’s full potential if they’re working in separate silos. Set up processes and workflows so there’s a continual, two-way flow of feedback between sales and marketing. This will ensure that marketing efforts are best meeting sellers’ needs, sellers’ needs are informing marketing priorities, and everyone is working as efficiently as possible toward the same goals.
Why it matters
Sales tip
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TREND 4
Measuring sales engagement performance and effectiveness
Sales engagement tools and platforms are critical to a sales operation’s success and the only way to know if (or how well) they’re working is to measure results. Once you find the right tools for your specific needs, make sure someone is responsible for reviewing the impacts they generate, implementing changes when needed, and sharing best practices. Be sure to choose tools with built-in flexibility so you can pivot as needed.
Why it matters
Sales tip
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Rev up revenue with the right mix of people + technology Though sales success will be increasingly enabled by technology, the heart of every sales organisation is its salespeople. That’s why it’s never been more important for sales teams to have the right tools and strategies in place to bring people and automation together seamlessly. Learn how TTEC can help you grow your lead quality, conversions, and revenue with the right mix of strategy, people, and technology.
Let’s talk!
Contact us
ttec.com
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About TTEC TTEC Holdings, Inc. (NASDAQ:TTEC) is a leading global CX (customer experience) technology and services innovator for AI-enabled CX with solutions from TTEC Engage and TTEC Digital. The Company delivers leading CX technology and operational CX orchestration at scale through its proprietary cloud-based CXaaS (Customer Experience as a Service) platform. Serving iconic and disruptive brands, TTEC’s outcome-based solutions span the entire enterprise, touch every virtual interaction channel, and improve each step of the customer journey. Leveraging next gen digital and cognitive technology, the Company’s Digital business designs, builds, and operates omnichannel contact center technology, conversational messaging, CRM, automation (AI / ML and RPA), and analytics solutions. The Company’s Engage business delivers digital customer engagement, customer acquisition and growth, content moderation, fraud prevention, and data annotation solutions. Founded in 1982, the Company’s singular obsession with CX excellence has earned it leading client NPS scores across the globe. The Company’s 64,400 employees operate on six continents and bring technology and humanity together to deliver happy customers and differentiated business results.
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