B2B sales trends - EMEA

TREND 1

Harnessing the power of AI and data to drive sales growth AI-powered tools have the potential to transform the sales process and empower sales reps. Conversational and generative AI can comb through huge volumes of interaction data, identifying patterns and roadblocks and providing sales reps with real-time insights to help them tailor conversations and drive conversions. But AI is only as strong as the data feeding it, so clean data is a must. Investing in data annotation is one way to ensure your AI models are accurate, comprehensive, efficient, and driving the results you need.

Why it matters

Sales tip

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