TREND 2
Prioritising personalisation in messaging strategies Most sales teams have embraced (texting/SMS) messaging, since it delivers speed, efficiency, and results other channels just can’t match. But if messaging is going to spur customers to buy, it must be highly personalised. Use AI and customer intents to get the root of what your prospects and customers want, then use those insights to craft personalised outreach that will resonate with recipients.
Why it matters
Sales tip
4
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